On this article we goal to point out why taking an incremental method to
legacy cellular utility modernization might be preferable to the classical
‘rewrite from scratch’ methodology. Thoughtworks has the advantage of working with
massive enterprise shoppers which might be depending on their in-house cellular
functions for his or her core enterprise. We see lots of them asking their
functions to do extra and evolve sooner, whereas on the similar time, we see an
rising rejection of reputationally damaging excessive danger releases.
As an answer, this text proposes various strategies of legacy
modernization which might be primarily based in Area Pushed Design and hinge on the
utility of the Strangler Fig sample. Whereas these ideas are removed from
new, we consider that their utilization in cellular functions are novel. We really feel
that regardless of incurring a bigger short-term overhead from their utilization, that is
an appropriate tradeoff. We assert how the methodology is used to fight the
aforementioned attitudinal shifts in legacy cellular utility growth
whereas gaining a platform to decrease danger and drive incremental worth
supply.
We focus on how this works in principle, diving into each the structure
and code. We additionally recount how this labored in observe when it was trialled on
a big, legacy cellular utility at considered one of Thoughtworks’ enterprise
shoppers. We spotlight how the sample enabled our consumer to quickly construct,
take a look at and productionize a modernized subset of area functionalities inside
an current legacy utility.
We transfer on to guage the effectiveness of the trial by highlighting the enterprise
going through advantages comparable to a signficantly sooner time to worth and a 50% lowered median cycle
time. We additionally contact on different anticipated advantages that must be used to
measure the success of this system.
The Drawback with Cellular Legacy Modernization
As functions age and develop, they have a tendency to deteriorate each in high quality
and efficiency. Options take longer to get to market whereas outages
and rolled again releases develop into extra extreme and frequent. There’s a
nuanced complexity to be understood concerning the the reason why this
happens each on the code and organizational stage.
To summarize although, in some unspecified time in the future, an
group will develop bored with the poor outcomes from their
software program and begin the method of legacy alternative. The choice
to interchange could also be made primarily based on a number of components, together with (however not restricted to)
price/profit evaluation, danger evaluation, or alternative price. Ultimately a legacy modernization technique can be chosen.
This can be depending on the group’s angle to danger. For
instance, a posh, excessive availability system might demand a extra
incremental or interstitial method to legacy
alternative/displacement than a less complicated, much less enterprise important one.
Within the case of cellular utility modernization, these selections have
in current reminiscence been moderately clear reduce. A cellular utility was
usually designed to do a person thing- Apple’s “There’s an app for
that” nonetheless rings out loud and clear in individuals’s minds 15 years after
the preliminary batch of commercials. That message was one which was taken
to coronary heart by organizations and startups alike: If it’s essential to do
one thing, write an app to do it. If it’s essential to do one thing else, write
one other app to try this. This instance struck me once I was
pruning the apps on my cellphone a few years in the past. On the time I seen I
had a number of apps from the producer of my automotive; an older one and a more recent
one. I additionally had two apps from my financial institution; one confirmed my checking account,
one other that analyzed and illustrated my spending habits. I had three apps
from Samsung for numerous IoT gadgets, and at the very least two from Philips that
managed my toothbrush and light-weight bulbs. The purpose I’m laboring right here is
{that a} cellular utility was by no means allowed to get so sophisticated,
that it couldn’t be torn down, break up out or began from scratch once more.
However what occurs when this isn’t the case? Certainly not all apps are
created equal? Many consider that the cellular expertise of the longer term
can be centered round so-called
“super-apps”; apps the place you’ll be able to pay, socialize, store, name,
message, and recreation, all underneath one utility. To a point this has
already occurred in China with “do-everything” functions like
‘WeChat’ and ‘AliPay’- we see the cellular gadget and its working
system as extra of a automobile to permit the working of those gigantic
items of software program. Feedback from business point out a realization
that the West
isn’t fairly as far alongside as China on this regard. However whereas not
on the super-app, there isn’t any doubt that complexity of the cellular
app expertise as an entire has elevated considerably in current
years. Take the instance of YouTube, when first put in, again in
the early 2010’s, the applying might play movies and never a lot
else. Opening the applying right this moment one is introduced with “Movies”
and “Shorts”, a information feed, controllable classes, subscriptions,
to not point out a content material modifying and publishing studio. Equally
with the Uber app, the consumer is requested in the event that they need to order meals.
Google Maps can present a 3D view of a road and Amazon now recommends
scrollable product-recommendation temper boards. These further options
have actually enriched a consumer’s expertise however additionally they make the
conventional construct, use, rebuild approach rather more troublesome.
This issue might be defined by contemplating a few of the current
widespread issues of cellular utility growth:
- Huge View Controllers/Actions/Fragments
- Direct manipulation of UI parts
- Platform particular code
- Poor Separation of Considerations
- Restricted Testability
With self-discipline, these issues might be managed early on. Nevertheless, with
a big utility that has grown chaotically inline with the enterprise it
helps, incremental change can be troublesome regardless. The answer then, as
earlier than, is to construct new and launch suddenly. However what in case you solely need
so as to add a brand new function, or modernize an current area? What if you wish to
take a look at your new function with a small group of customers forward of time whereas
serving everybody else the previous expertise? What in case you’re completely happy along with your
app retailer evaluations and don’t need to danger impacting them?
Taking an incremental method to app alternative then is the important thing to
avoiding the pitfalls related to ‘large bang releases’. The Strangler
Fig sample is commonly used to rebuild a legacy utility in
place: a brand new system is regularly created across the edges of an previous
one via frequent releases. This sample is well-known, however
not extensively utilized in a cellular context. We consider the rationale for that is that there are a number of conditions that have to be in
place earlier than diving headfirst into the sample.
Of their article on Patterns
of Legacy Displacement, the authors describe 4 broad
classes (conditions) used to assist break a legacy drawback into
smaller, deliverable components:
- Perceive the outcomes you need to obtain
- Resolve how one can break the issue up into smaller components
- Efficiently ship the components
- Change the group to permit this to occur on an ongoing
foundation
Solely within the third level, can we envisage the invocation of the Strangler Fig
sample. Doing so with out an understanding of why, what or the way it may
proceed sooner or later is a recipe for failure.
Going ahead, the article charts how Thoughtworks was capable of assist one
of its enterprise shoppers increase its current cellular legacy modernization
efforts right into a profitable experiment that demonstrated the worth behind
the usage of the Strangler Fig sample in a cellular context.
Satisfying the Conditions
At this level, it appears applicable to introduce the consumer that
impressed the writing of this text – a globally distributed enterprise
with a longtime retail group that had embraced cellular
functions for a few years. Our consumer had realized the advantages an
app introduced to supply a self-service expertise for his or her
merchandise. They’d rapidly expanded and developed their app domains to permit tens of millions
of consumers to take full benefit of all of the merchandise they offered.
The group had already spent a big period of time and
effort modernizing its cellular functions in its smaller
sub-brands. Responding to a scarcity of reuse/vital duplication of
efforts, excessive
cognitive load in app groups and sluggish function supply, the
group selected a cellular know-how stack that leveraged a
Modular Micro-app structure. This technique had been largely
profitable for them, enabling proliferation of options widespread to
the group (e.g. ‘login/registration/auth’ or ‘grocery purchasing’)
throughout completely different manufacturers and territories, in a fraction of the time it
would have taken to write down all of them individually.
The diagram above is a simplified illustration of the modular
structure the group had efficiently applied. React
Native was used as a consequence of its capability to thoroughly encapsulate a
area’s bounded context inside an importable element. Every
element was underpinned by its personal backend
for frontend (BFF) that got here with the infrastructure as code to
instantiate and run it. The host apps, proven above as UK and US,
have been merely containers that offered the app particular configuration
and theming to the person micro-apps. This ‘full slice’ of
performance has the benefits of each permitting re-use and
decreasing complexity by abstracting utility domains to micro-apps
managed by particular person groups. We communicate in depth concerning the outcomes of
this structure within the already referenced article on ‘Linking
Modular Structure’.
As touched upon earlier, the group’s cellular property was made up of
numerous smaller sub-brands that served related merchandise in different
territories. With the modular structure sample tried and examined, the
group needed to focus efforts on its ‘home-territory’ cellular
utility (serving its foremost model). Their foremost cellular app was a lot
bigger by way of function richness, income and consumer volumes to that of
the sub manufacturers. The app had been gaining options and customers over many
years of product growth. This regular however vital development had
introduced success by way of how well-regarded their software program was on each
Google and Apple shops. Nevertheless, it additionally began to point out the
attribute indicators of decay. Change frequency within the utility
had moved from days to months, leading to a big product backlog and
annoyed stakeholders who needed an utility that would evolve as
quick as their merchandise did. Their lengthy launch cycle was associated to danger
aversion: Any outage within the utility was a severe lack of income to
the group and in addition induced their clients misery because of the
important nature of the merchandise they offered. Modifications have been at all times examined
exhaustively earlier than being put dwell.
The group first thought of a rewrite of your entire utility
and have been shocked by the associated fee and length of such a undertaking. The potential
detrimental reception of a ‘large bang’ new launch to their app retailer
clients additionally induced considerations within the ranges of danger they may settle for.
Strategies of alpha and beta consumer teams have been thought of unacceptable
given the massive volumes of customers the group was serving. On this
occasion, a modernization effort much like that seen of their sub-brands
was believed to be of significantly greater price and danger.
Thoughtworks prompt an preliminary proof of idea that constructed on the
successes of the reusability already seen with a modular
structure. We addressed the group’s large bang danger aversion
by suggesting the Strangler
Fig sample to incrementally exchange particular person domains. By
leveraging each methods collectively we have been capable of give the
group the flexibility to reuse production-ready domains from
their modernized cellular apps inside their legacy app expertise. The
concept was to ship worth into the arms of consumers a lot sooner
with much less duplication than in a full rewrite. Our focus was not on
delivering essentially the most lovely or cohesive full app expertise (-not
fairly but anyway). It was about acquiring confidence each within the
stability of the iterative alternative sample and in addition in how nicely
the brand new product was being acquired. These items of knowledge
allowed the group to make extra knowledgeable product selections
early on within the modernization course of. This ensured the completed product
had been extensively used and molded by the precise finish customers.
Strangler Fig and Micro-apps
So how far did we get with the proof of idea and extra importantly
how did we really do that? Taking the learnings from Modular Micro-app
structure (described above), we theorized the design to be as follows:
The preliminary state of the applying concerned the identification of
domains and their navigation routes (Resolve how one can break the issue into
smaller components). We centered our efforts on discovering navigation entry factors
to domains, we known as them our ‘factors of interception’. These acquainted
with cellular utility growth will know that navigation is usually
a nicely encapsulated concern, which means that we could possibly be assured that we
might at all times direct our customers to the expertise of our selecting.
As soon as we recognized our ‘factors of interception’, we chosen a website
for incremental alternative/retirement. Within the instance above we give attention to
the Grocery area throughout the current utility. The ‘new‘ Grocery area,
was a micro-app that was already getting used throughout the sub-brand apps. The
key to implementation of the Strangler Fig sample concerned embedding an
whole React Native utility inside the present legacy utility.
The staff took the chance to comply with the great modularity practices that
the framework encourages and constructed Grocery as an encapsulated element. This
meant that as we added extra domains to our Strangler Fig Embedded
Utility, we might management their enablement on a person stage.
As per the diagram, within the legacy app, Grocery performance was
underpinned by a monolithic backend. Once we imported the New Grocery
Micro-app, it was configured to make use of that very same monolithic backend. As
talked about beforehand, every micro-app got here with its personal Backend for
Frontend (BFF). On this occasion, the BFF was used as an anti-corruption
layer; creating an isolating layer to keep up the identical area mannequin as
the frontend. The BFF talked to the present monolith via the identical
interfaces the legacy cellular utility did. Translation between each
monolith and micro-app occurred in each instructions as crucial. This
allowed the brand new module’s frontend to not be constrained by the legacy API
because it developed.
We continued the within out alternative of the previous utility by
repeating the method once more on the subsequent prioritized area. Though out
of scope for this proof of idea, the intention was that the method
proven be repeated till the native utility is finally only a shell
containing the brand new React Native utility. This then would enable the elimination of the
previous native utility totally, leaving the brand new one as a substitute. The brand new
utility is already examined with the present buyer base, the
enterprise has confidence in its resilience underneath load, builders discover it
simpler to develop options and most significantly, unacceptable dangers
related to a typical large bang launch have been negated.
Diving Deeper…
To this point we’ve introduced a really broad set of diagrams to
illustrate our Cellular Strangler Fig idea. Nevertheless, there are
nonetheless many
excellent implementation-focused questions as a way to take principle
into
observe.
Implanting the Strangler Fig
begin is likely to be, how did we summary the complexity of
constructing each native and non-native codebases?
Beginning with the repository construction, we turned our unique native
utility construction inside out. By inverting the management
of the native utility to a React Native (RN) utility
we averted vital duplication related to nesting
our RN listing twice inside every cellular working system’s
folder. Actually, the react-native init default
template gave a construction to embed our iOS and Android
subfolders.
From a developer perspective, the code was largely unchanged. The
legacy utility’s two operating-system-separated groups have been capable of
goal their unique directories, solely this time it was inside a single
repository. The diagram under is a generalized illustration (that’s,
relevant to each iOS and Android) of the present pipeline from the
Shopper as we understood:
Bi-Directional Communication utilizing the Native Bridge
We’ve already touched on navigation with our beforehand talked about
‘factors of interception’. It’s price wanting deeper into how we
facilitated communication and the switch of management between native and
React Native as it might be straightforward to oversimplify this space.
The React
Native ‘Bridge’ allows communication between each
worlds. Its objective is to function the message queue for
directions like rendering views, calling native capabilities,
occasion handlers, passing values and so on. Examples of
properties handed throughout the bridge could be isCartOpen
or sessionDuration. Whereas an instance of a bridge
operate name is likely to be js invocations of the gadget’s native geolocation
module.
The diagram above additionally references the idea of a ‘React Native
Micro App’. We launched this idea earlier within the article after we
described our app by way of journeys. To recap although, a micro-app is a self-contained
encapsulation of UI and performance associated to a single
area. A React Native app could also be made up of many micro-apps
much like the micro
frontend sample. Along with these benefits we now have already mentioned, it additionally permits us to have a better
diploma of management over how our Strangler Fig utility
grows and is interacted with. For instance, in a scenario
the place we now have extra confidence in considered one of our new journeys
than one other we’re afforded the choice to divert a bigger
proportion of site visitors to 1 micro-app with out impacting
one other.
Bringing each ideas collectively, we utilized the bridge to
seamlessly transfer our customers backwards and forwards throughout experiences.
The flexibility to cross data allowed us to protect any
quick state or motion from the UI that wanted to
persevere throughout experiences. This was significantly helpful
in our case because it helped us to decouple domains at
applicable fracture factors with out worrying whether or not we
would lose any native state after we crossed the bridge.
Dealing with Delicate Information
To this point we’ve mentioned shifting between legacy and new codebases as
atomic entities. We’ve touched on how native state might be
shared throughout the bridge, however what about extra delicate
information? Having just lately changed their login and registration (auth)
course of of their different customer-facing React Native apps
with a modular, configurable, model agnostic one, the consumer
was eager for us to reuse that have. We set ourselves
the duty of integrating this expertise as an
preliminary demonstration of the Strangler Fig sample in
motion.
We leveraged the methods already mentioned to implant the
Strangler Fig: i.e. the brand new authentication journey on the
React Native facet. When a buyer efficiently logged in or
registered, we wanted to make sure that in the event that they moved away from
the brand new expertise (again into the legacy journey), their
authentication standing was preserved irrespective of the place they
have been.
For this, we utilized the native module code calling facet of the
bridge. The diagram above explains how we achieved this by
utilizing a React Native library that served as a wrapper to
save authentication information to the Android
EncryptedSharedPreferences or iOS Keychain after a
profitable login. Because of the versatile construction of the info
contained in the keystore, it allowed us to seamlessly share the
(re)authentication course of no matter whether or not
the consumer was within the native or non-native expertise. It additionally
gave us a sample for the safe sharing of any delicate
information between experiences.
Regression Testing at Area Boundaries
An vital a part of a cutover technique is the flexibility to know
from any vantage level (in our case, completely different groups working throughout the similar app) whether or not a change made affected the
general performance of the system. The embedded app
sample described above presents a novel problem on this
regard round scalable testability of a multi-journey
expertise. Furthermore one that’s managed by a number of groups
with quite a few branching paths.
The interplay diagram above reveals an instance journey circulate
throughout the embedded app. One factor to note is the quantity
of branching complexity throughout a journey that’s carrying
out simply two concurrent experiments. We communicate extra on unintended complexity later on this part.
The take a look at
pyramid is a well-known heuristic that recommends a
relationship between the price of a take a look at (upkeep and
writing) and its amount within the system. Our consumer had saved
to the take a look at pyramid and we discovered unit, subcutaneous and
journey-centric UI-driving checks after we examined their
code. The answer due to this fact was to proceed to comply with the
sample: Increasing the variety of checks throughout all layers and
additionally extending the suite of journey checks to include the
leaping out and in of our embedded Strangler Fig app. However
there was a possible drawback, possession. We realized
that it might be unreasonable to tie the success of one other
staff’s construct to code they didn’t write or have been in command of.
We due to this fact proposed the next take a look at technique throughout
groups:
| Take a look at Sort | Native | React Native |
|---|---|---|
| Unit | X | X |
| Subcutaneous | X | X |
| Legacy Journey | X | |
| e2e Micro-app Journey | X | |
| Contract checks for interactions with ‘The Bridge’ (journeys with each legacy and micro-app parts) | X | X |
On the final desk row, by contract we merely imply:
If I work together with the bridge interface a selected means, I
count on a selected occasion to fireside
For Native to RN interactions, these contracts act as blueprints
for micro-apps and allow unit testing with mocks. Mocks
simulate the conduct of the micro-app, making certain it makes use of
the required context appropriately.
The opposite means round (RN to Native) was related. We recognized
the Native performance we wished to name via the
Bridge. RN then offered us with an object known as
NativeModules which, when mocked, allowed us to say
towards the ensuing context.
Defining these boundaries of duty meant that we might
restrict the ‘regression-related’ cognitive load on groups via
‘hand-off’ factors with out compromising on general app take a look at
protection.
This technique was largely nicely acquired by each the native and
non-native groups. The place we did run into friction was the
complexity behind the implementation of the contract checks
throughout the bridge. The staff working the legacy utility
merely didn’t have the bandwidth to grasp and write a
new class of checks. As a compromise, all through
the PoC, all contract checks have been written by the React Native
staff. From this we realized that any interstitial state
required considered paid to the developer expertise. In
our case, merely layering complexity to realize our objectives
was solely a part of the issue to be solved.
Creating the Experiment
Bringing every part collectively to type an experiment was the final
hurdle we needed to overcome. We wanted a method to have the ability to
display measurable success from two completely different
experiences and now have a capability to rapidly backout and
revert a change if issues have been going incorrect.
The group had an current integration with an
experimentation instrument, so out of ease, we selected it as our
instrument for metric seize and experiment measurement. For experiment
consumer choice, we determined gadget stage consumer choice (IMEI
quantity) could be extra consultant. This was because of the
potential for a number of gadget utilization throughout a single account
skewing the outcomes.
We additionally utilized the function
flagging element of the experimentation instrument to permit us to ‘flip off’ the experiment (revert to
native app solely) with out the necessity for a launch; drastically
decreasing the time taken to get better ought to any outage happen.
Outcomes
We’ve informed the story of how we applied the Strangler Fig sample
towards a big, advanced legacy utility, however how
profitable was it with our consumer?
Our consumer selected a website/journey that mapped to an current smaller
micro-app to be the primary that may be incrementally changed
contained in the legacy utility. This was as a result of the micro-app was
tried and examined in different functions across the enterprise and was
generic sufficient that it could possibly be simply ‘white labeled’ by our staff.
Following the success of the primary micro-app integration, a second,
bigger micro-app was then implanted to display the sample
was extensible. These have been the outcomes:
Time to First Worth
Getting a product in entrance of customers early allows worth to be
realized cumulatively over time and precise consumer suggestions to be collected
and iterated upon. An extended time to worth will increase the impression of
altering necessities and delays the conclusion of advantages. The primary
metric involved time to first worth for our new expertise. This determine
is derived from the time it took to create the Strangler Fig framework
inside the present legacy app and all regression/integration actions
across the first micro-app.
By comparability, our consumer had been quoted
round two years for a complete utility rewrite. Within the case of the Strangler Fig, It took round 1 month to implant the micro-app construction into the present
utility, 3 months to construct the primary micro-app, and 5 months for the
second. Therefore, from a clean web page, it might take 4 months to yield first
worth (implantation plus first app). Whereas that is the fairest approach to
make the comparability, in truth the consumer noticed first worth a lot faster.
It is because each micro-apps had already been constructed to be used in
separate cellular functions. So the time to first worth on this case
was solely the implantation time of 1 month.
Cycle Time
Our second measurement is Cycle Time. It represents the time to
make a change contained in the micro-app code and consists of time taken for
regression with the Strangler Fig app. It excludes pushing an app
to the shop – a variable size course of that app sort has no bearing on.
Within the case of our legacy app, we calculated cycle time because the length
it took to make and regression take a look at a change within the current native code
base.
The metric is beneficial as a result of its uplift represents a shift in
organizational danger aversion towards the product; modifications previously
being exhaustively examined because of the potential for unrelated facet
results and outages. As our current micro app was a completely
encapsulated area, we knew that the overwhelming majority of modifications could be
owned by the micro-app staff and due to this fact totally testable contained in the micro-app
itself. Any exceptions the place the bridge was invoked (e.g. native
performance requested) could possibly be mapped to contract checks on the
boundaries.
| App Sort | Median Cycle Time (over 30 days) |
|---|---|
| Micro-App 1 | 9 days |
| Micro-App 2 | 10 days |
| Legacy App | 20 days |
The
outcomes above present a big uplift in
pace to make code modifications inside
encapsulated area boundaries (micro-apps)
when in comparison with a coupled monolithic
app construction.
Limitations and Recognized Drawbacks
To this point we’ve principally highlighted the advantages of a Strangler Fig
method to legacy cellular App displacement. Nevertheless, there are some
vital limitations to this sample that must be taken under consideration
earlier than selecting to copy our experiment. We acknowledge that our use
of the
sample originated from a proof of idea: A request from a consumer
unwilling to simply accept that there was just one possibility to interchange their legacy
utility. Whereas the info we see so far is encouraging by way of
cumulative worth supply and enhancements in cycle time, it’s onerous to
ignore a scarcity of information from the proper facet of the event course of. Earlier than
recommending this as an possibility for legacy alternative, we would want to
see information on app resilience comparable to time to revive service and quantity/severity of outages. Pondering additional forward, we additionally acknowledge the
limitations of solely making use of the sample to 2 of the numerous domains the
consumer’s app was composed of. It stays to be seen if there are any
complexity issues created when extra domains are launched to the
interstitial app state.
Abstract
Recapping, we began this text by explaining why, as cellular
apps have grown in complexity, incremental legacy
modernization has develop into extra engaging. From there, we
launched the Strangler Fig sample for Cellular
Functions. We confirmed the assorted levels within the course of
from preliminary function deployment via to eventual full
alternative. We examined a few of the extra advanced
implementation challenges intimately. We demonstrated how our
Strangler Fig was implanted into the legacy app. We dove deeper into the idea by analyzing the React
Native Bridge as a method to facilitate communication between
previous and new. We mentioned how the dealing with of delicate information happened. We additionally confirmed how efficient regression
take a look at protection might occur when confronted with a number of impartial groups. Lastly, we touched on how leveraging experimentation towards the sample, was helpful in an incremental supply setting.
We found encouraging leads to that our PoC was capable of
considerably shorten the trail to first worth when in comparison with the estimated time for a full app rewrite.
Our use of modular micro-apps additionally confirmed a 50% enchancment within the median cycle time when
in contrast towards that of the present
legacy cellular app. With that being stated, we acknowledge the
limitations of our standing as a PoC and the unintended complexity incurred that wanted managing. We
recommend additional exploration of the resiliency and scalability of the
sample earlier than it’s a dependable various
to the normal strategies of cellular app modernization.
To sum up, we consider that it’s innevitable cellular apps will proceed to
improve in scope and complexity.
We additionally suppose that attitudes round danger mitigation and sooner worth
supply will develop into extra commonplace
when contemplating modernization of a sufficiently advanced app. To
some extent, this calls for a brand new method, maybe that which was
proposed on this article. Nevertheless, regardless of the successes we now have
seen, this shouldn’t be overplayed
as greater than a instrument as a part of a wider ‘legacy modernization
toolbelt’. These seeking to replicate
ought to perceive at first that Legacy Modernization,
no matter know-how, is a multifaceted
drawback that calls for vital evaluation and alignment. Placing in
the funding upfront, is not going to solely assist you choose
the right instrument on your scenario, however make sure that your app is
higher aligned to the purchasers it serves
and the issues it solves.
