What it’s worthwhile to know
- Smartphones gross sales noticed an general progress of 4% YoY after a hunch in. the previous two years.
- Whereas Samsung and Apple proceed to carry their spots within the high 5 —first and second place, their general gross sales dipped.
- Xiaomi reigned because the fastest-growing smartphone model resulting from portfolio realignment and aggressive enlargement.
- Huawei, HONOR, and Motorola have been ranked among the many fastest-growing OEMs amongst all the highest 10 manufacturers.
Smartphone gross sales have lastly shot up after a two-year hunch. In response to a latest report by Counterpoint, the gross sales of smartphones grew by 4% YoY (33%) in 2024 when in comparison with the earlier 12 months.
As for what introduced within the sudden shift within the numbers, Tarun Pathak, analysis director at Counterpoint Analysis, contributed to general financial progress in Europe, China, and Latin America, that means extra individuals might afford to purchase new telephones.
“The smartphone market began displaying indicators of restoration from This autumn 2023 and has now grown for 5 consecutive quarters,” Pathak added within the report.
Xiaomi, despite the fact that it got here third, took the lead because the fastest-growing smartphone model among the many high 5 in 2024, with an general progress of 12% when in comparison with the earlier 12 months. The report said that this progress was solely because of the firm’s “portfolio realignment, premium push, and aggressive enlargement actions.”
As for Samsung, the corporate did see a 1% fall in its general gross sales however continued to steer (19% general gross sales) the market in 2024. Samsung obtained to stay round on the high, because of the rising demand for its S24 sequence, particularly within the USA and Western Europe. A part of it was as a result of the S24 was the corporate’s first flagship to return with Galaxy AI, bringing in a bunch of recent capabilities, serving to it “outperform its predecessors.” It stays to be seen how a lot the Galaxy S25 sequence might bump up Samsung gross sales this 12 months.
Taking second place is Apple, with 18% of the share coming from Apple’s iPhone 16 sequence. The report additional added that this sequence was met with blended reactions because of the lack of Apple intelligence on the launch. However, it did see sufficient progress in non-core markets like Latin America, Africa, and Asia-Pacific to attain second place.
OPPO took fourth place, with an 8% YoY decline, and Vivo, despite the fact that it took fifth place, ended the 12 months on a excessive be aware because the top-ranked OEM in India and China. Huawei, HONOR, and Motorola have been ranked among the many fastest-growing OEMs amongst all the highest 10 manufacturers.
The previous 12 months additionally noticed the rollout of extra generative AI (Gen AI) in smartphones— restricted principally to higher-end telephones. Nonetheless, Counterpoint Analysis predicts that by 2028, 9 out of 10 smartphones over $250 (mid-range) can have Gen AI constructed into them.
As for a way the market might look in 2025, the report says that regardless of numbers presumably by no means matching pre-pandemic instances, “income progress is ready to proceed to outpace quantity progress, with revenues rising 8% YoY, in comparison with 4% quantity progress.”
