Have I bought a deal for you. The way forward for vitality manufacturing may be yours within the consolation of your personal house. Meet The Egg, an at-home nuclear reactor from Enron, a trusted title in American vitality. For those who purchase The Egg, I may even throw in a bridge in Brooklyn freed from cost.Â
None of that is actual, however Enron.com is now an internet site detailing The Egg, a fictional product positioned as “a revolution in vitality.” It is an egg-shaped tabletop system with a heat-resistant casing, heavy-water pump, monitoring system and a uranium zirconium hydride reactor. There’s even a product reveal video that completely mimics an actual tech launch.Â
Pretend Egg, actual Enron?
The Egg could also be faux, however the Enron title is alive and could also be a part of a advertising push for one thing larger.
Enron was chargeable for an notorious company scandal. The vitality big filed for chapter in 2001, marking a pointy fall from grace. CNET’s protection on the time famous Enron had been “among the many most profitable firms on this planet” and that its collapse was “one of the vital dramatic company flameouts in historical past.”
Enron’s historic failure makes The Egg and its promise of vitality independence for householders all of the extra humorous. The product supposedly launched on Jan. 6, as introduced on social media.
The web site would not listing a worth for The Egg, however suggests it is considerably extra inexpensive than the $19,000 to $50,000 price ticket for a conventional vitality system. There is no buy-it-now choice, however you may join a e-newsletter. The corporate has been sending out updates that perpetuate the thought of The Egg as an actual product. A web-based retailer stuffed with shirts and associated merch with the Enron emblem is definitely in operation.
Enron filings
Connor Gaydos, one the folks behind the Birds Aren’t Actual parody motion, is the CEO of the brand new Enron.
The Egg seems to be half parody and half artwork mission, however there could also be one thing else stirring beneath the floor.
Connor Gaydos is listed as Enron’s CEO within the firm’s articles of incorporation in Delaware, as shared with CNET by Enron press consultant Will Chabot of Stu Loeser & Co. Gaydos is the co-author of a ebook about Birds Aren’t Actual, a motion designed as a parody of conspiracy theories. Birds Aren’t Actual pushes the concept that birds are authorities spy drones.
Enron additionally included in Texas in late December 2024 as Enron Vitality Texas LLC, in response to paperwork shared by Chabot. The corporate adopted that up by submitting to develop into a retail electrical supplier within the state. That submitting lists Gregory Forero — co-founder and CEO of HGP Storage — as a vice chairman of the LLC. HGP Storage is an vitality storage firm in Texas. HGP managing associate Evan Caron can be listed as a vice chairman. Meaning actual vitality business professionals are related to Enron’s strikes.
The Egg could also be a harbinger of extra to come back — a joke that catches consideration and garners publicity forward of a extra severe enterprise launch. We’ll should see what unfolds. The one factor that is sure is you may’t order a mini nuclear reactor to your espresso desk.Â
