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Revolutionary know-how model TECNO, along with its world model ambassador Lay Zhang, is poised to ignite the aspirations of Southeast Asian kids via the launch of its “Unstoppable Step” movie. This hero movie will kick-off TECNO’s model marketing campaign within the Southeast Asia area, actually interesting to formidable and passionate kids who admire Lay’s spare-no-efforts angle to creating each step depend on the trail to attaining their goals. Themed as #UnstoppableStep, the marketing campaign launch comes right this moment, coinciding with Lay’s birthday, symbolizing a brand new begin on an unstoppable journey.
The movie weaves collectively Lay’s story of fearlessly taking each single step, with the indomitable spirit of right this moment’s Southeast Asian kids, in an inspiring and uplifting narrative. The movie begins from Lay’s perspective, providing a glimpse into his personal ascent to the stage he loves, step by decided step. Concurrently, the movie presents a parallel journey of younger people in Southeast Asia who share the identical spirit, and admire Lay Zhang for his willpower to take steps forwards it doesn’t matter what challenges lay forward. Amongst Lay Zhang’s hundreds of thousands of passionate followers and younger followers, there are skate boarders, tirelessly perfecting their methods, aspiring DJs crafting beats with goals of stardom, performers, diligently rehearsing their singing and dancing, and extra. Every of those people is on a novel path, pushed by a passionate pursuit of their objectives and aspirations, identical to Lay.
TECNO ambassador coming via
In June 2024, TECNO formally named Lay Zhang as its world model ambassador. The partnership between the model and the acclaimed star is rooted in a shared embrace of a “Cease At Nothing” ethos and a mutual dedication to driving progress via motion. Since 2009, Lay has chased his goals, at first as a trainee idol, tirelessly overcoming the intensive coaching and challenges that lay earlier than him. In 2012, Zhang debuted as a member of the Okay-pop sensation EXO, shortly gaining recognition throughout Asia. This 12 months, Lay launched his latest album, “STEP,” signifies a deliberate and regular march in direction of development and development, underscoring the importance of incremental progress and the popularity of every step taken.
Lay’s unwavering drive in chasing his goals step-by-step, undeterred by any impediment, completely aligns with TECNO’s “Cease At Nothing” ethos, whereas inspiring an angle of unceasing willpower. Lay has not solely continued to excel within the music and dance fields, however he has additionally change into a distinguished determine in actuality reveals, TV dramas, and films. In each area, he commits wholeheartedly, chasing and realizing his goals with unwavering willpower.
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Embracing the problem of the unknown, Lay asserts, “So long as we dare to take that step, there’ll inevitably be new outcomes. Even when we encounter failure, so what? It’s only a step within the journey.”
Inspiring the followers
Lay’s unwavering dedication to his goals mirrors the dynamic spirit of Southeast Asia’s rising youth, aged 15 to 35, who make up 23% of the area’s demographic. Their influence extends past mere numbers, as their affect on the worldwide stage can also be step by step rising. The decided dream-chasing ethos of Southeast Asia’s younger technology is a transparent testomony to the area’s thriving progress. They’re actively shaping a dynamic and hopeful blueprint for Southeast Asia’s future and the world at massive.
“As Lay marks one other 12 months of development, we’re thrilled to affix him on this celebration,” acknowledged Laury Bai, Chief Advertising and marketing Officer of TECNO. “By way of this marketing campaign, TECNO goals to forge a deeper emotional reference to the youth of Southeast Asia, inspiring them to steadfastly comply with their goals, simply as Lay has accomplished.”
The marketing campaign will prolong into the year-end procuring season, with TECNO encouraging audiences to share their “Unstoppable Step” tales on social media to win prizes, together with Lay’s signed images, merch T-shirts, and TECNO smartphones.
The “Unstoppable Begin with a Single Step” marketing campaign is an in-depth interpretation of TECNO’s “Cease at Nothing” spirit. Lately, TECNO has additionally tapped into its profound insights into the youth of Southeast Asia, weaving the model’s spirit into progressive campaigns tailor-made to resonate with native audiences. The 2023 “By no means Not Prepared” marketing campaign within the Philippines exemplified this strategy, spurring the Filipino youth to ascend to higher heights. By way of these campaigns, TECNO’s dedication extends past the realm of know-how; the model aspires to be a guiding drive for youth throughout the globe, inspiring them to persistently discover and pursue their goals with willpower.
About TECNO
As a world progressive know-how model with operations in over 70 markets, TECNO commits to revolutionizing the digital expertise in world rising markets, relentlessly pushing for the proper integration of up to date, aesthetic design with the most recent applied sciences. TECNO affords a variety of smartphones, good wearables, laptops and tablets, HiOS working methods and good dwelling merchandise. With their model essence of “Cease At Nothing”, TECNO additionally commits to unlocking the very best and latest applied sciences for forward-looking people, inspiring them to by no means cease pursuing their finest selves and their finest futures. For extra data you may all the time go to TECNO’s official web site.
