Staff Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and good contact platform.
The launch of MyBlue is the results of a collaboration between Staff Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Staff Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled velocity of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Staff Liquid’s authentic fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Staff Liquid’s mascot, that they’ll customise with digital objects earned by finishing quests.
These collectibles will embrace memorabilia of essential moments of their fan journey, in addition to enjoyable objects that allow fan customization and self-expression. To earn this stuff, customers full quests by interacting with Staff Liquid, like watching reside esports matches or participant streams, responding to social media posts, chatting with the neighborhood on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Followers may unlock extra rewards and worth, similar to signed jerseys, TL retailer reductions, in-game forex, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our followers, in addition to the broader esports and gaming communities,” stated Steve Arhancet, co-CEO of Staff Liquid, in a press release. “Because of our partnership with Mysten Labs, we’ve taken one of the best components of Liquid+ and upgraded it by integrating Sui to make the final word fan platform. Followers present up for us, and MyBlue will allow us to maintain displaying up for them by providing wonderful experiences and distinctive rewards. I can’t anticipate all our followers to get their very own Blue.”
With the launch of MyBlue, Staff Liquid and Mysten Labs stated they’re redefining fan engagement by offering followers with significant interactions throughout the Sui ecosystem. The customized Blue and all earned objects shall be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account via Mysten Labs’ product, zkLogin, which permits simplified entry to blockchain apps on Sui through signing in with acquainted net credentials, like Google and Twitch.
“Seeing Staff Liquid push the boundaries of what’s doable in esports and onchain experiences is extraordinarily validating,” stated Anthony Palma (an ace Name of Obligation participant), head of gaming partnerships at Mysten Labs, in a press release. “Via integrating Sui, Staff Liquid followers could have a frictionless journey on MyBlue, buying collectibles to showcase their fandom with out the necessity for a deep understanding of the underlying blockchain expertise the platform is constructed on. Via our partnership with Staff Liquid, Mysten Labs provides MyBlue customers a novel expertise to customise avatars, full quests, and earn rewards.”
Staff Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will be capable to earn prizes by digitally taking part in the world’s largest crane recreation and by coming into the “Final TL Fandom Package” giveaway that features a TL retailer purchasing spree, and an Alienware peripherals package deal, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Staff Liquid, based in 2000, has gained greater than $53 million throughout 7,000 tournaments thus far. Sui is a first-of-its-kind Layer 1 blockchain and good contract platform designed from the underside as much as make digital asset possession quick, non-public, safe, and accessible to everybody.
Its object-centric mannequin, primarily based on the Transfer programming language, permits parallel execution, sub-second finality, and wealthy on-chain belongings. With horizontally scalable processing and storage, Sui helps a variety of purposes with unmatched velocity at low value.
Mysten Labs is a group of main distributed methods, programming languages, and cryptography specialists whose founders have been senior executives and lead architects of pioneering blockchain initiatives. The mission of Mysten Labs is to create foundational infrastructure for Web3.
