Commuters trudging by way of Grand Central Station in New York Metropolis received an eyeful of Apple TV+ sequence Severance on Tuesday. That’s as a result of workers of the weird office dramedy’s fictional Lumon Industries appeared to work on Lumon terminals behind glass for all to see within the historic practice terminal’s grand halls.
Severance stars Adam Scott, Zach Cherry and Britt Decrease entered the pretend Lumon workspace Tuesday afternoon. Earlier within the day, different folks manned the terminals.
That promotional stunt and a brand new “Lumon Is Listening” video, which promotes Lumon’s Severance mind surgical procedure as a work-life stability answer, go hand-in-hand with the present’s personal creepy weirdness. Try the photographs and video under!
Severance season 2 promos attempt to match the office dramedy’s weirdness
Apple TV+ appears to have loads of enjoyable with its new promotional advertising and marketing for season two of engrossingly unusual hit sequence Severance. The brand new season begins streaming Friday. And a brand new video on-line and an set up in New York Metropolis’s Grand Central Station wish to make sure that folks tune in. Oh, and you may as well prepare by watching the season two trailer and a sneak peek video on the first episode’s first eight minutes.
A number of commenters on the social media posts proven under talked about watching Severance season one a number of instances as they eagerly anticipate season two. I’ve watched many of the first season as properly, and it’s simply pretty much as good the second time round.
Severance stars get to work at Grand Central Station
None aside from Severance director and government producer Ben Stiller posted video Tuesday of three of the present’s stars reporting for work within the clear cubicle inside Grand Central Station. Scott performs Mark S., who manages the information refiners. And two of the refiners — Decrease (Helly R.) and Cherry (Dylan G.) — additionally appeared, whereas John Turturro (Irving B.) was apparently out sick or one thing.
Proper now c xx
— Ben Stiller (@benstiller.redhour.com) 2025-01-14T21:35:30.341Z
Watch the creepy ‘Lumon Is Listening’ video
Monday’s new promo video, under, entitled “Lumon Is Listening,” takes the type of a dated infomercial for the Severance process at Lumon Industries. That’s the mysterious firm the place the present is about. Trying precisely prefer it was made within the late Nineteen Seventies, the video promotes the Severance mind surgical procedure as an answer for higher work-life stability that everybody ought to attempt. It separates an worker’s work consciousness, or “innie,” from their personal outdoors life, or “outie.”
The truth that some innies really feel like trapped slaves determined for freedom goes unmentioned, in fact. The video’s narrator is Natalie, a Lumon government assistant who’s the one character who speaks for the Board, a drive in her headset even the highest managers by no means work together with immediately.
Try the Severance pop-up at Grand Central Station
As proven within the {photograph} on the prime of this publish and the X publish under from tech author and BuzzFeed advertising and marketing chief Parker Ortolani, Lumon Industries personnel are at present laborious at work in glass bins in New York Metropolis’s Grand Central Station. They plug away on old-school Lumon laptop terminals. And so they seem oblivious to the hordes of commuters strolling previous them.
On the present, Lumon workers on the Severed ground’s Macrodata Refinement division — the 4 key characters within the story — work on the terminals. They corral sequences of numbers into bins primarily based on feelings the numbers provoke. It’s, in fact, bizarre and mysterious — like nearly all facets of the groundbreaking sequence.
See Severance‘s Grand Central Station pop-up images on X
wow, wonderful #severance pop up at Grand Central pic.twitter.com/rxFVscCgVn
— Parker Ortolani (@ParkerOrtolani) January 14, 2025
Watch the TikTok video from @bigbrozelle:
@bigbrozelle Severance Apple TV Grand Central Pop Up #apple #severance #grandcentral
