The smartphone market has been a battleground for years, with Samsung and Apple main the cost. Whereas each manufacturers take pleasure in a loyal buyer base and important market shares, Samsung has persistently stayed forward in whole shipments. Over the previous decade, the South Korean big has shipped way more smartphones than its American rival, highlighting its expansive attain and various product lineup.
Samsung’s Cargo Lead Over Apple
In response to IDC’s Worldwide Quarterly Cell Cellphone Tracker, between 2014 and 2024, Samsung shipped round 3.1 billion smartphones, considerably outpacing Apple’s 2.3 billion models. That’s a distinction of 800 million units, a quantity giant sufficient to provide each particular person in North America and far of Europe with a smartphone.
Annual Shipments: A Story of Two Methods
Though Samsung stays forward in whole shipments, its annual gross sales have dropped by 30% during the last decade. In 2014, Samsung shipped 318.1 million smartphones, however by 2024, this quantity had fallen to 223.5 million. This decline is because of elevated competitors from Chinese language manufacturers and a shift towards premium units just like the Galaxy S and Z collection.
In the meantime, Apple has taken the alternative route. The iPhone’s annual shipments grew by 22% over ten years, rising from 169 million in 2014 to 207 million in 2024. Apple’s development is fueled by sturdy model loyalty, long-term software program assist, and growth into rising markets like India.
Market Share Shifts: Samsung Falls, Apple Rises
Regardless of their dominance, each Samsung and Apple have misplaced market share attributable to aggressive competitors from Chinese language manufacturers like Xiaomi, Oppo, and Vivo. As of This autumn 2024, Apple held a 23% market share, whereas Samsung stood at 16%. Over the last decade, Samsung’s market share dropped by 5.8%, whereas Apple’s grew by 4.5%. This shift underlines how Apple’s ecosystem and buyer retention methods have helped it achieve floor.
The Influence of Technique and Competitors
Samsung’s declining cargo numbers stem from its strategic give attention to premium fashions, shifting away from budget-friendly choices. This opened the door for Chinese language producers to seize a much bigger share in areas the place Samsung as soon as led. In the meantime, Apple has capitalized on its sturdy ecosystem, prolonged software program assist, and premium positioning to develop its market share.
Last Ideas
Over the past decade, Samsung has shipped 700 million extra smartphones than Apple, proving its dominance in whole gross sales. Nonetheless, Apple has gained momentum in market share and annual shipments, whereas Samsung faces rising competitors from budget-friendly Chinese language manufacturers. Because the smartphone panorama evolves, each tech giants might want to adapt their methods to take care of their management positions within the business.
