Social Design Company (SDA,) a Russian outfit the US authorities lately accused of working a malign affect marketing campaign dubbed “Doppelgänger,” is working one other related marketing campaign concurrently, focusing on audiences within the US, Ukraine, and Europe.
The first goal of the SDA’s “Operation Undercut” marketing campaign, very similar to Doppelgänger, is to erode assist for Ukraine in its conflict with Russia. Nevertheless, the marketing campaign additionally extends its interference to different areas, together with the continued Center East battle, inside EU politics, and issues associated to the 2024 US presidential election
Broad Effort
“Operation Undercut is a part of Russia’s broader technique to destabilize Western alliances and painting Ukraine’s management as ineffective and corrupt,” researchers at Recorded Future’s Insikt Group mentioned this week, after analyzing the marketing campaign. “By focusing on audiences in Europe and the US, the SDA seeks to amplify anti-Ukraine sentiment, hoping to scale back the circulation of Western navy assist to Ukraine.” The marketing campaign additionally has been making an attempt to painting the involvement of the US and EU within the marketing campaign as largely ineffective and misguided, the researchers mentioned.
Recorded Future discovered that Operation Undercut depends on AI-enhanced movies on social media platforms like X, in addition to content material that impersonated respectable media retailers. The movies — in a number of languages, together with English, Russian, and German — for essentially the most half appeared effectively produced and appeared associated to latest information occasions or depicted political figures making numerous pronouncements.
One video purported to indicate Ukrainian President Zelensky speaking about NATO offering the nation with Israel’s annual provide of arms. One other portrayed Biden as desirous to escalate the conflict in Ukraine earlier than Trump takes workplace whereas avoiding negotiations with Russia, and a 3rd confirmed Trump forcing Zelensky to give up. The marketing campaign additionally included content material that gave the impression to be sourced from credible media retailers comparable to UK’s The Occasions and Germany’s Die Welt that advised rising international assist for Russia and doubts over Ukraine’s conflict efforts and techniques.
Recorded Future additionally discovered members of Operation Undercut amplifying misinformation from Storm-1516, a Russian affect community related to spreading disinformation in regards to the 2024 US elections, amongst myriad different subjects. Examples included a pretend story about Zelensky shopping for a villa in Italy throughout a 2024 summit of worldwide leaders and a deepfake video of a Hamas chief threatening the 2024 Olympics.
Restricted Engagement
The movies and the content material appeared to have very restricted engagement to date among the many supposed audiences. Nevertheless, the US authorities has taken a severe view of such efforts and sought to actively curb them the place attainable. In September, the US Division of Justice moved to grab 32 Web domains that it recognized the SDA and others utilizing as a part of the Doppelganger marketing campaign. “Among the many strategies Doppelgänger used to drive viewership to the cybersquatted and distinctive media domains have been the deployment of ‘influencers’ worldwide, paid social media commercials (in some circumstances created utilizing synthetic intelligence instruments), and the creation of pretend social media profiles posing as US (or different non-Russian) residents,” the DoJ movement famous.
Clément Briens, senior menace intelligence analyst for Recorded Future’s Insikt Group, attributed Operation Undercut to the SDA after discovering Undercut accounts sharing cartoons strongly resembling these present in SDA-leaked paperwork and people uploaded by Doppelgänger web sites.
“We think about Undercut to be a definite operation from Doppelgänger as a result of a divergence in [tactics, techniques, and procedures], notably in the kind of content material and distribution techniques every operation employs,” he says. “Whereas Doppelgänger depends on inauthentic web sites and their promotion by automated accounts, Undercut accounts submit content material on to social media platforms, utilizing methods like localized hashtag spam to amplify their content material to focused audiences.”
