PRESS RELEASE
LONDON, Jan. 20, 2025 /PRNewswire/ — A brand new survey from Omdia reveals that phishing scams are the main safety menace for smartphone customers, with 24% of respondents reporting they’ve fallen sufferer to those assaults. Phishing, which incorporates fraudulent texts, emails, or calls designed to trick people into revealing delicate private info, stays a major concern as cybercriminals proceed to take advantage of unsuspecting shoppers.
Omdia surveyed 1,572 shoppers throughout the Americas, Asia & Oceania, and Europe in October 2024 for the fourth annual Omdia Cell System Safety Scorecard. The survey discovered that the subsequent commonest safety subject was malware and viruses, adopted by bodily theft, equivalent to pickpocketing, mugging, or snatching.
In Omdia’s current evaluation of main premium smartphones, Google’s Pixel 9 Professional and Samsung’s Galaxy S24 outperformed Apple’s iPhone 16 Professional and different Android-based gadgets, together with the OnePlus 12, Xiaomi 14, and Honor Magic 6 Professional. Anti-phishing safety proved to be a weak spot throughout all gadgets, as none efficiently intercepted all phishing texts, calls and emails.
Simulated spam calls revealed that each one Android gadgets from Google, Xiaomi, OnePlus, Honor, and Samsung efficiently flagged suspected spam calls earlier than customers answered, whereas the iPhone 16 Professional lacked related voice name safety.
Not one of the examined gadgets totally No gadget flagged simulated phishing emails from Gmail as phishing, solely figuring out them as spam when despatched from Google’s SMTP.
Regardless of gaps in detecting phishing texts and emails, gadgets with Google Secure Searching protections efficiently blocked the hyperlink from opening, displaying a warning display screen and requiring person affirmation to proceed. Efficiency throughout browsers different considerably: Samsung Web successfully blocked most hyperlinks, together with superior customized URLs, whereas Xiaomi Mii and OnePlus Web browsers didn’t warn customers about recognized malicious hyperlinks, underscoring inconsistencies in Android gadget’s safety.
“The shortage of safety safety, significantly in opposition to the rising menace of phishing assaults, is eroding shopper belief,” stated Omdia Senior Analyst, Aaron West. “When shoppers have been requested if their belief following a safety subject elevated (as a consequence of how properly the problem was dealt with) or decreased, 73% reported that they had decreased belief within the smartphone model and working system developer.”
“Regardless of the newest protections in place by some producers, it’s tough to guard 100% in opposition to phishing makes an attempt, highlighting the severity of the problem and potential impression to shoppers. That stated, smartphone producers can (demonstrated by the extra superior phishing safety capabilities obtainable) and may have a greater baseline of phishing safety – equivalent to voice name safety, and all Android gadgets making use of Google’s Secure Searching protections,” stated Hollie Hennessy, Principal Analyst, Omdia. “This must be paired with consciousness exercise from producers and the broader business to assist shoppers be vigilant and ready”.
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Omdia, a part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a know-how analysis and advisory group. Our deep data of tech markets mixed with our actionable insights empower organizations to make good development selections.
