Over the previous few years, Apple has overhauled its total product vary, together with transitioning the Mac from Intel to its personal processors, introducing the powerful Apple Watch Extremely, including a brand new Plus mannequin to the iPhone lineup, and introducing a brand-new product class – the Imaginative and prescient Professional headset.
On this article, we check out what new merchandise we count on Apple to launch all through 2025 and past. We now have investigated each rumor and pattern we might discover to carry you our predictions. Learn on to search out out what may very well be in retailer.
New Apple merchandise that launched in 2024
Earlier than we start with the predictions, right here’s a take a look at what has launched in 2024.
Apple launched the next new merchandise in 2024:
Now that the M3 has been supplanted by the M4, we’ll have to attend for the MacBook Air, Mac Studio and Mac Professional to get their updates in 2025. With 2024 wrapped up, what else is coming in 2025?
Within the sections under we’ve cut up merchandise into classes together with Mac, iPad, iPhone, and a few new product classes. Learn on to search out out what to anticipate at Apple subsequent occasion, all through the remainder of the yr, and in 2025.

Apple
New Macs
Now that the primary M4 Macs have arrived, our consideration turns to the fashions that also have M3 processors, and in some circumstances the M2. It seems like Apple will replace the remainder of its Macs with M4 chips in 2025. Right here’s when you possibly can count on the remaining Mac fashions to make the change:
M4 MacBook Air
Apple’s in style laptop computer is predicted to get an M4 chip in spring 2025. Nevertheless, Apple did replace the present base fashions with 8GB of RAM to 16GB of RAM in late October with the arrival of the M4 MacBook Professional. You may as well count on a brand new FaceTime Heart Stage digital camera, however, aside from that, the replace is predicted to be little greater than a chip refresh. Learn: MacBook Air M4 rumors
When? Spring 2025
M4 Mac Studio
The Mac Studio will bypass the M3 chip and bounce straight to the M4 Max and M4 Extremely, making prospects wait about two years between updates.
It’s unclear what else Apple has deliberate for the Mac Studio than a brand new chip, we don’t count on that it’s going to observe the Mac mini within the discount in dimension seen in October. Learn: M4 Mac Studio rumors.
When? June 2025
M4 Mac Professional
If the Mac Studio is getting an replace with the M4 Max and M4 Extremely you possibly can relaxation assured that the Mac Professional will too, possible in spring 2025.
Apple didn’t change the design of the Mac Professional when it acquired its first Apple silicon replace and is the one Mac that also has the previous design following the M4 Mac mini overhaul. We don’t count on Apple to alter something with the M4 replace in 2025. Learn: M4 Mac Professional rumors.
When? June 2025
iMac Professional
The M4 iMac delivered some new coloration hues, nevertheless it nonetheless has a 24-inch display. Apple discontinued the 27-inch iMac method again in 2022 when the Studio Show arrived, and there have been rumors ever since that Apple is engaged on a brand new large-screen iMac.
Apple is claimed to be engaged on a brand new “Professional” model of the iMac, a return of the 27-inch iMac Professional maybe, and even bigger. There are sufficient rumors to consider that Apple is certainly engaged on such an iMac, although it’s unclear whether or not it should arrive in 2025 or later. Learn: Bigger iMac Professional rumors.
When? Possibly October 2025
New iPads

Dominik Tomaszewski/IDG
No iPads had been up to date in 2023 – the primary time a yr handed with out an iPad replace. Nearly the entire vary acquired a refresh in 2024, with the brand new iPad Air and iPad Professional in Might and the iPad mini in October. However there’s nonetheless one mannequin remaining:
Eleventh-gen iPad
The Tenth gen iPad joined the lineup in October 2022 so a brand new mannequin is considerably overdue. As such, the Tenth-gen iPad is the one mannequin that doesn’t assist Apple Intelligence, so the subsequent replace will possible give it the identical A17 Professional chip utilized by the 2024 iPad mini. Learn in regards to the Eleventh-gen iPad.
When? March 2025
New iPhones
A brand new set of iPhones arrived at Apple’s 2024 iPhone occasion on September 9, however what of the iPhone SE?
iPhone SE
There have been just a few rumors in regards to the iPhone SE. It’s thought that the brand new iPhone SE might assist Apple Intelligence, which suggests we are going to see a processor bounce that takes it past the iPhone 14 and 15 fashions nonetheless on sale (and should imply that it supplants them). It could even be the first iPhone to ship with a modem made by Apple, which might assist hold prices down, and a supposed leak additionally revealed a notch, Face ID and a larger display: learn in regards to the iPhone SE Plus.
This isn’t the primary we’ve heard of an even bigger model of the iPhone SE. The query is, will it nonetheless function the Residence button?
Learn: iPhone SE rumors.
When? Spring 2025
iPhone 17 and iPhone 17 Professional
The iPhone 17 gained’t arrive till September 2025, however there are already rumors about them. Apple is predicted to introduce a brand new mannequin, the iPhone 17 Air, that brings a contemporary design and new options.
Learn: iPhone 17 rumors
When? September 2025
New AirPods
The AirPods Max and AirPods Professional have had the odd replace since they launched just a few years in the past, however the subsequent technology has but to materialize. Will they get a full replace in 2025?
The wait for brand new AirPods Professional might stretch past 2025. They might provide new health-related options after they arrive. As for the AirPods Max, now that Apple’s refreshed the colours it’s unlikely to do the rest for some time.
Learn: New AirPods rumors.
When? September 2025
New Apple Watch
The Apple Watch Collection 10 arrived in September 2024, with a bigger display, however there was no generational replace for the Apple Watch Extremely or the Apple Watch SE. Apple will certainly launch a brand new Apple Watch in 2025 together with new Apple Watch Extremely and SE fashions. Some reviews say Apple might transfer the Apple Watch SE launch to spring. The Apple Watch Extremely might acquire the flexibility to ship emergency texts by way of satellite tv for pc. We might additionally see blood strain monitoring on the brand new Watches in 2025.
When? September 2025 (and presumably March 2025 for the SE)
New product classes
If Apple was by no means to innovate away from the merchandise it makes proper now it may very well be left behind as know-how progresses. It’s no shock subsequently that the corporate is engaged on numerous new areas. We don’t count on these to land in 2025, however rumors recommend that a few of them nonetheless might arrive sooner relatively than later.
HomePod with display

Foundry
We do hope there may be some fact within the rumors that Apple is engaged on a HomePod with a display. We’ve all the time mentioned {that a} display would make the HomePod infinitely extra usable, however maybe we’re the one ones who hate having to speak to our speaker and management the HomePod by way of an iPhone (which generally is a drain on the battery).
A display would lengthen the makes use of of the HomePod past audio into visible – so you possibly can watch podcasts and information reviews and YouTube movies, however most usefully talk by way of FaceTime.
To date all Apple has completed is introduced again the full-size HomePod that it faraway from sale.
Learn: HomePod with display rumours.
When? 2025
Cheaper Imaginative and prescient Professional
The Imaginative and prescient Professional is pricy and just a little cumbersome, however Apple is claimed to be at work on two up to date fashions: a cheaper Imaginative and prescient Professional, and one other high-end mannequin. Maybe “Imaginative and prescient Professional 2” and “Imaginative and prescient Air?”
There may very well be 4 new AR/VR merchandise coming in 2025, based on Bloomberg’s Mark Gurman. These might embrace a less expensive Imaginative and prescient Professional mannequin (at $2,000).
When? 2025 or later
Apple Automobile
For those who had been hoping for a bodily Apple Automobile put together to be disillusioned. Apple has cancelled the Apple Automobile mission after a couple of decade of improvement. However this doesn’t imply there isn’t any future for Apple’s car-related analysis.
A second main iteration of CarPlay might takes issues past maps and music to the subsequent degree, giving customers full management over issues like local weather management contained in the automobile. Apple apparently desires to revolutionize the automobile consumer interface and make it extra user-friendly, handy and practical.
Learn: The Apple Automobile is useless. The place does that depart Apple’s auto ambitions?
What Apple launched in 2023
Apple hit the bottom operating in 2023 with new Macs and a brand new HomePod in January. Then at WWDC in June the corporate launched at least three new Macs and a model new system – the Imaginative and prescient Professional – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Lastly (possibly) Apple launched the brand new iPhone 15 sequence and the Apple Watch Collection 8 and Apple Watch Extremely 2 at an occasion in September after which made macOS Sonoma and iOS 17 out there for patrons to obtain later that month. Then at an Apple occasion on October 30 the corporate unveiled new MacBook Professional and iMac fashions.
What Apple launched in 2022
What Apple launched in 2021
- HomePod mini in new colours
- MacBook Professional with M1 Professional and M1 Max
- AirPods (third technology)
- Apple Watch Collection 7
- iPhone 13-series
- iPad mini (sixth technology)
- iPad (ninth technology)
- iMac M1
- iPad Professional M1(third and fifth technology)
- Apple TV 4K (2nd technology)
- AirTag
What Apple launched in 2020
- AirPods Max
- MacBook Air M1
- 13-inch MacBook Professional M1
- Mac mini M1
- iPhone 12-series
- HomePod mini
- iPad Air (4th technology)
- Apple Watch SE
- iPad (eighth technology)
- Apple Watch Collection 6
- 27-inch iMac (Intel)
- 13-inch MacBook Professional (Intel)
- iPhone SE
- MacBook Air (Intel)
- iPad Professional (2nd and 4th technology)
For details about what Apple launched within the decade earlier than that learn: