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Tuesday, March 11, 2025

Navigating the U.S. robotics market: Methods for achievement


In Episode 186 of The Robotic Report Podcast, co-hosts Mike Oitzman and Eugene Demaitre interview Mark Messina, the brand new managing director and CEO of ANSCER Robotics America.

Headshot of Mark Messina, managing director and CEO of ANSCER Americas

Mark Messina, managing director and CEO, ANSCER Americas

Messina discusses his journey within the robotics business, together with Kiva, Amazon Robotics, Geek+, and Addverb. He additionally explains the imaginative and prescient and expertise behind ANSCER Robotics and its method to market differentiation.

As well as, Messina emphasizes the significance of constructing invaluable merchandise, the challenges of a saturated market, and his private targets in main the firm.

The dialog additionally touches on ANSCER Robotics’ operational methods, together with the significance of getting a frugal method, and the robotics sector’s potential for progress amid commerce and different challenges.

Present timeline

  • 6:50 – Information of the week
  • 23:44 – Mark Messina, managing director and CEO of ANSCER Americas

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Information of the week

RightHand Robotics receives funding from Rockwell Automation

RightHand Robotics has secured a strategic funding from industrial automation big Rockwell Automation, although monetary specifics stay undisclosed. This funding adopted a 2024 operational restructuring and the reappointment of co-founder Yaro Tenzer as CEO. He’s tasked with increasing the automation provider’s presence throughout Europe and North America.

The corporate mentioned the credibility from Rockwell’s funding will facilitate the scaling of its RightPick 4 expertise. It makes use of synthetic intelligence, laptop imaginative and prescient, and complicated robotic grippers to choose various gadgets, no matter form or dimension, throughout varied logistics workflows.

In different funding information:

  • CaPow raised $15 million to energy international enlargement of robotic charging. The podcast interviewed Mor Peretz, co-founder and CEO of CaPow, again in Episode 132.
  • Viam obtained $30 million to scale robotics improvement platform. This adopted a $45 million spherical in March 2024.
  • Aescape picked up about $80 million for its therapeutic massage robots.

ABB Robotics survey predicts EV manufacturing progress in 2025

ABB Robotics‘ newest Automotive Manufacturing Outlook Survey revealed a typically optimistic view of electrical automobile (EV) progress amongst business leaders and suppliers for 2025, with a big majority predicting will increase. Particularly, 75% of the 434 respondents mentioned they anticipate EV output to rise, with 31% projecting progress exceeding 10%, and 44% anticipating as much as a ten% improve.

Nevertheless, regardless of this optimistic short-term outlook, skepticism concerning the feasibility of reaching 100% EV manufacturing by regional deadlines between 2030 and 2040 has grown, with 31% now deeming it unimaginable, up from 27% the earlier yr and 18% in 2022, leading to a complete of 65% expressing doubt about assembly these bold targets.

New humanoid video from Boston Dynamics

A latest video gives a behind-the-scenes have a look at the event and coaching of a humanoid robotic, displaying its development, upkeep, and programming, significantly specializing in sequencing methods for automotive half meeting. Notable moments included Boston Dynamics‘ problem-solving method when Atlas did not put a canopy right into a bin.

This demonstrated the robotic’s capacity to recalibrate and modify its actions with an additional push for achievement. The video additionally confirmed Atlas’ capacity to rotate its torso and the way it may flexibly adapt to numerous duties in human-centric environments.

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