Apple’s launching 5 new iPhones this 12 months, and indicators are beginning to emerge that that is the 12 months costs will lastly enhance. The budget-friendly iPhone SE 4 is extensively anticipated to get a modest value bump, however the flagship iPhone 17 lineup may too. Listed below are two the reason why.
#1: Demand for the costliest iPhones is rising
Apple’s Professional fashions have at all times been extraordinarily in style amongst consumers.
That development seems to be persevering with even with the iPhone 16 lineup, regardless of Apple making the entry-level 16 a higher base mannequin than ever.
Actually, Professional fashions have grown considerably in recognition this 12 months, per a new report from analysis agency Counterpoint.
Analyst Ivan Lam remarks on 2024 iPhone gross sales:
iPhone sell-through was down, however customers are pivoting to Apple’s ultra-high finish, serving to to offset a number of the declines. In markets like China, we’re seeing sell-through share of Professional collection gadgets ballooning. As an example, Professional and Professional Max gadgets have been at mid-forties share in China throughout This autumn 2023, however in This autumn 2024, we’re more likely to see the ultimate numbers tip properly over the midway mark.
Greater demand for Apple’s high fashions factors to the timing being proper for Apple to bump costs.
#2: iPhone 17 Air will demand a premium
Along with customers’ rising desire for Apple’s costliest iPhones, a brand new iPhone 17 mannequin supplies yet one more signal we’ll see elevated costs this 12 months.
iPhone 17 Air can be Apple’s substitute for the Plus fashions within the iPhone lineup. However that doesn’t imply it can robotically include the identical value.
For some time, rumors pointed to the 17 Air being an ultra-premium mannequin—much more costly than Apple’s Professional line.
Since then, we’ve seen more moderen reviews point out it can truly match simply beneath the Professional line in price. However there are nonetheless a number of causes to imagine Apple received’t make it too inexpensive.
The 17 Air could have a radically skinny new design that undoubtedly makes it essentially the most enticing iPhone 17 mannequin. It’ll lack some Professional-class options, however ought to show in style on kind issue alone.
It’s unlikely Apple will need to go away cash on the desk by undercharging for what might be its most desired new flagship.
What this might imply for iPhone 17 pricing
Taking these two elements under consideration, it appears possible we’ll see modest costs will increase throughout the iPhone 17 lineup. The one doable exception being the bottom iPhone 17, since the bottom line isn’t the preferred anyhow—and can face robust competitors from the new SE 4.
At the moment the iPhone 16 begins at $799, 16 Plus at $899, 16 Professional at $999, and 16 Professional Max at $1,199.
I’d count on to see an iPhone 17 lineup that appears extra like this:
- iPhone 17: $799 or $849
- iPhone 17 Air: $999
- iPhone 17 Professional: $1,099
- iPhone 17 Professional Max: $1,299
In different phrases, Apple may increase the Professional fashions and the Air by $100 every, however go away the bottom iPhone 17 alone or give it a slight enhance.
Regardless of inflation and different financial tendencies, Apple has stored its flagship iPhones pricing regular in the previous couple of years. However indicators level to 2025 being the time for issues to vary.
What do you assume will occur with iPhone 17 pricing? Tell us within the feedback.
Greatest iPhone equipment
FTC: We use revenue incomes auto affiliate hyperlinks. Extra.
