PRESS RELEASE
(Paris, France) – October 31, 2024 – As counterfeiting represents a world concern for manufacturers and societies alike, Cypheme, a pioneering French firm centered on AI-powered anti-counterfeiting options, at the moment introduced that Vrai AI, its AI anti-counterfeit expertise that may detect pretend merchandise based mostly on only a image of a selected element of a product or label, purely with visible evaluation, is now out there to manufacturers worldwide. This ground-breaking synthetic intelligence, which is ideal for corporations throughout a number of verticals (i.e.: jewellery, prescription drugs, electronics, vogue, and so forth.), is simple to implement and solely requires using a smartphone to maintain a manufacturers’ fame and prospects protected.
Lacoste, a world-renowned vogue model, is the primary firm to pioneer using this expertise, marking a serious milestone within the worlds of AI improvement, the style trade and the worldwide combat towards counterfeiting. Already, Cypheme’s ground-breaking answer has achieved a close to good degree of accuracy of 99.7% for Lacoste, serving to them simply determine pretend merchandise and take away them from the market.
By incorporating Cypheme’s highly effective expertise, which examines microscopic visible particulars of a selected function of the product, the AI can differentiate an actual from a pretend, a lot in a method much like a human professional. No modification of the product, no particular label, or hidden marker is required. For Lacoste, Cypheme makes use of the well-known and iconic crocodile brand to determine fakes amongst all kinds of Lacoste merchandise. This represents an unprecedented technological leap within the combat towards counterfeiting that would play a serious half in fixing or mitigating disaster linked to the legal exercise throughout a number of areas and sectors.
For sure varieties of merchandise, nevertheless, using Cypheme’s “Noise Print Label,” a proprietary fingerprint anti-counterfeit label that protects each product it’s affixed on, can be out there. Noise Print is an anti-copy label that makes use of a sophisticated set of algorithms powered by a man-made neural community that verifies a product’s authenticity. Nevertheless, it doesn’t cease there. Noise Print also can assist hint again the origin factors the place pretend merchandise are identified to be made.
“Right this moment, in accordance the European Union Company for Regulation Enforcement Cooperation, counterfeiting represents 2.5% of the world’s commerce, or $461 billion, and places low-quality items in the marketplace, producing dangers for well being, well-being, safety and security,” explains Hugo Garcia-Cotte, CEO, Cypheme. “Implementing anti-counterfeiting applied sciences helps manufacturers fight piracy, safe operations, improve income and enhance buyer engagement, nevertheless they don’t cease at simply that, they’ve a a lot bigger affect, serving to form safer societies general.”
About Cypheme
Cypheme is a pioneering French firm centered on AI-powered anti-counterfeiting options. With their AI expertise, Vrai AI, they intention to make counterfeit commerce an unattractive exercise for all folks of the world. Cypheme’s expertise is utilized in many alternative industries and international locations to safeguard folks from the destructive affect of faux items. For extra data, go to https://www.cypheme.com/.
