Samsung just lately introduced a brand new partnership with Assurant that can deliver 300 new locations to have your Galaxy product repaired. That is excellent news, and any transfer towards extra and higher customer support after the sale is nice to see. However Samsung can achieve this significantly better.
9 months of yearly, Samsung is the most important electronics retailer on the planet; second-place Apple can solely greatest its numbers the month after a brand new iPhone is introduced. Samsung is the world’s greatest client electronics producer. There isn’t any cause it should not provide the very best customer support, too.
There may be an easy-to-follow system right here; when you guessed the Apple Retailer, you are proper. You may not wish to learn this, however Samsung may construct just some fashions of Galaxy telephones and promote help contracts that embrace pleasant, useful folks employed by the corporate in a Galaxy retailer who’re educated to repair any challenge. You probably have hassle together with your Galaxy cellphone, watch, pill, laptop computer, or earbuds, deliver them to the closest one and get them fastened or changed whereas ready. This works within the West, and we all know it really works as a result of we will see it.
Samsung may proceed to supply its full portfolio of merchandise with out the Galaxy branding for individuals who aren’t trying to spend $1,000 or extra as a substitute of contemplating a brand new “luxurious” model identify like it’s rumored to be doing. This could let the Galaxy identify imply extra, not much less.
Many individuals suppose Samsung builds among the most interesting client electronics accessible. I am one among them. The supplies, construct high quality, match and end, and total package deal of a Samsung cellphone or pill are second to none. The corporate is taking the time and sources to enhance its software program choices and has turned itself round from being a laughing inventory just some years in the past to constructing one thing folks love. The following logical transfer is to deal with its prospects to the identical A+ stage of help, and a technique to do this is by opening extra bodily shops prospects may simply stroll into after they need assistance.
Samsung has some flagship shops in a couple of cities in america, however my guess is that a lot of you in all probability have not seen a Samsung retailer or would know the place to search out one.
I believe it will be an excellent transfer and a profitable one at that. I will be blunt — “poor” folks do not buy Galaxy S Ultras or Galaxy Z Folds. Poor folks aren’t shopping for iPhone 16 Professional Max telephones, both. You do not have to be wealthy to afford Samsung’s newest and biggest, however you’ll have a sure stage of disposable revenue. When you’re studying this, you in all probability fall into this class.
With a lot invested right into a product, paying $10 a month or $100 a yr for top-tier help is not a foul concept. Individuals are paying it now, solely to be left to cope with over-the-phone help or third-party shops the place strolling out with an answer an hour later is not a assure. If this concept did not make cash, Apple would not be doing it. Apple does not function any space of its enterprise at a loss.
You is probably not keen to pay for this “privilege,” however I am going to wager loads of folks would. A Galaxy Retailer in all of the locations the place you’ll discover an Apple retailer would make good sense, and never simply large flagship shops in a couple of large cities throughout the nation. Even smaller shops in malls the place there is a good quantity of site visitors would make sense, and Samsung may even put them proper throughout from Apple shops simply to piss them off.
I am not making an attempt to say Samsung may ever have the … rabid … fandom that Apple has, the place folks would line up across the block to purchase the brand new Galaxy cellphone. I am saying that is not what retains an Apple Retailer worthwhile; product gross sales and paid customer support all year long are the place the cash is. Samsung can attempt to get its share of that cash whereas providing us the extent of buyer help we deserve after we pay for it.
