While you consider social media, you would possibly image viral TikTok dances or humorous memes on X. Within the enterprise realm, you would possibly envision shopper manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media won’t instantly stand out as a significant a part of the advertising toolkit. But, overlooking it may imply lacking vital alternatives.
In at the moment’s advertising panorama, 83% of B2B patrons require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to increase model consciousness or appeal to new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” device for constructing model popularity.
Crafting a social media technique, nonetheless, is not any easy process—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting anyplace from as soon as every week to a number of instances every day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising Velocity
Enter Cisco Advertising Velocity (MV), an award-winning co-marketing platform accessible completely to our Cisco companions. MV gives a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically printed to your accounts.
MV acts as your social strategist, managing submit quantity by auto-publishing or supplying you with the choice to approve and customise posts. You’ll be able to tailor your focus by deciding on particular subjects, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand era in Cisco Advertising Velocity
Past constructing model popularity, social media performs a important position in demand era— the truth is, 54% of B2B entrepreneurs generate leads by social media platforms.³ It’s an important device throughout the higher funnel levels, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has develop into particularly vital, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising Velocity may help companions take full benefit of those traits.
For instance, our AI-Prepared Knowledge Middle associate marketing campaign is designed to draw new prospects by Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embody curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards can help you analyze efficiency knowledge, refine methods, and make data-driven choices for future campaigns.
All in all, managing social media generally is a vital funding, usually starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Happily, Cisco companions achieve entry to Advertising Velocity’s complete social media administration instruments—at no further value.
From automating content material to monitoring metrics, Cisco Advertising Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising Velocity’s social media capabilities at the moment to rework your advertising method.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising Report
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