The smartphone market ended 2024 on a excessive word, primarily based on a preliminary report by the Worldwide Information Company (IDC). This fall 2024 was the sixth consecutive quarter of rising shipments – 331.7 million smartphones have been shipped within the three-month interval, up 2.4% in comparison with the identical interval a yr prior.
Apple and Samsung remained the market leaders, although each noticed a decline in shipments in comparison with the ultimate quarter of 2023. In the meantime, Xiaomi secured its third place and began closing the hole to Samsung.
Beneath that we now have a tie – the numbers have been too shut for IDC to name, so each Transsion and vivo place fourth. That is excellent news for vivo, whose shipments shot up by 12.7% (the most important improve on the chart), whereas Transsion declined barely.
| High 5 Firms, Worldwide Smartphone Shipments, Market Share, and Yr-Over-Yr Development, This fall 2024 (Preliminary outcomes, shipments in hundreds of thousands of models) |
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| Firm | 4Q24 Shipments | 4Q24 Market Share | 4Q23 Shipments | 4Q23 Market Share | 4Q24/4Q23 Development |
|---|---|---|---|---|---|
| 1. Apple | 76.9 | 23.20% | 80.2 | 24.70% | -4.10% |
| 2. Samsung | 51.7 | 15.60% | 53.1 | 16.40% | -2.70% |
| 3. Xiaomi | 42.7 | 12.90% | 40.7 | 12.60% | 4.80% |
| 4. Transsion* | 27.2 | 8.20% | 28.2 | 8.70% | -3.40% |
| 4. vivo* | 27.1 | 8.20% | 24 | 7.40% | 12.70% |
| Others | 106.1 | 32.00% | 97.7 | 30.20% | 8.60% |
| Whole | 331.7 | 100.00% | 324 | 100.00% | 2.40% |
| Supply: IDC Worldwide Quarterly Cellular Cellphone Tracker, January 13, 2025 | |||||
Wanting on the outcomes for the entire 2024, the image seems largely the identical – Apple and Samsung lead the pack however noticed barely decrease outcomes than in 2023, whereas Xiaomi in third had a fantastic yr.
Regardless of a not-so-great efficiency in This fall, Transsion had a stable 2024 total with progress corresponding to that of Xiaomi, although it nonetheless has a protracted method to go to catch up in complete numbers. Curiously, IDC lists Oppo right here, tied with Transsion for fourth, as an alternative of vivo.
| High 5 Firms, Worldwide Smartphone Shipments, Market Share, and Yr-Over-Yr Development, CY 2024 (Preliminary outcomes, shipments in hundreds of thousands of models) |
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| Firm | 2024 Shipments | 2024 Market Share | 2023 Shipments | 2023 Market Share | 2024/2023 Development |
|---|---|---|---|---|---|
| 1. Apple | 232.1 | 18.70% | 234.3 | 20.10% | -0.90% |
| 2. Samsung | 223.4 | 18.00% | 226.7 | 19.50% | -1.40% |
| 3. Xiaomi | 168.5 | 13.60% | 146 | 12.50% | 15.40% |
| 4. Transsion* | 106.9 | 8.60% | 94.9 | 8.20% | 12.70% |
| 4. OPPO* | 104.8 | 8.50% | 103.4 | 8.90% | 1.40% |
| Others | 402.9 | 32.50% | 358.9 | 30.80% | 12.30% |
| Whole | 1238.8 | 100.00% | 1164.1 | 100.00% | 6.40% |
| Supply: IDC Worldwide Quarterly Cellular Cellphone Tracker, January 13, 2025 | |||||
Anthony Scarsella, analysis director for Shopper Units at IDC, delivers some worrying information about foldables: “Distributors have began shifting R&D away from foldables as shopper curiosity stays flat. Furthermore, quite a few distributors are prioritizing new AI developments on the expense of foldables as AI is more and more featured on extra units, notably on the market’s higher echelon because of GenAI.”
Wanting ahead to this yr, Nabila Popal, senior analysis director for Worldwide Shopper Units at IDC, had this to say: “Whereas we stay optimistic about continued progress in 2025, the specter of new and elevated tariffs from the brand new US administration has elevated uncertainty throughout the trade, driving some gamers to hunt preventative measures to mitigate dangers; nevertheless, to date, the affect has been minimal.”
