China’s smartphone market rebounded in 2024, delivery 285 million models, a 4% improve in comparison with 2023 in response to Canalys. This restoration marked a turning level for an trade beforehand affected by financial uncertainties and provide chain challenges. Client demand surged, pushed by improvements in smartphone know-how and aggressive choices from native and worldwide manufacturers. Huawei and Vivo have been spectacular with the latter claiming the highest spot and the previous in second.
Huawei’s spectacular comeback
Huawei made a outstanding restoration, delivery 46 million models in 2024, a staggering 37% progress in comparison with the earlier yr. The corporate’s resurgence highlights its resilience in overcoming prior challenges, together with sanctions that impacted its operations. With a robust lineup of units and help from loyal prospects, Huawei re-established itself as a formidable participant out there.
Vivo claims the highest spot
Vivo emerged because the market chief in 2024, delivery 49.3 million models and capturing a 17% market share, representing an 11% year-on-year progress. Vivo’s success is attributed to its give attention to consumer-centric improvements, together with enhanced cameras, longer battery life, and aggressive pricing. Its capacity to resonate with a broad demographic helped it safe this dominant place.
Apple’s decline in China
Apple, the chief in 2023, fell to 3rd place in 2024, delivery 42.9 million models, a 17% lower from the earlier yr. Though Apple managed to prime the This autumn 2024 rankings with 13.1 million models shipped, this was a 25% drop in comparison with This autumn 2023. The decline displays rising competitors from native manufacturers and a shift in client preferences towards extra inexpensive choices.
Prime 5 Distributors in 2024
| Vendor | 2024 shipments (million) | 2024 market share | 2023 shipments (million) | 2023 market share | Annual progress |
|---|---|---|---|---|---|
| Vivo | 49.3 | 17% | 44.5 | 16% | 11% |
| Huawei | 46 | 16% | 33.5 | 12% | 37% |
| Apple | 42.9 | 15% | 51.8 | 19% | -17% |
| OPPO | 42.7 | 15% | 43.9 | 16% | -3% |
| HONOR | 42.2 | 15% | 43.6 | 16% | -3% |
| Others | 61.6 | 22% | 55.3 | 20% | 12% |
| Complete | 284.6 | 100% | 272.5 | 100% | 4% |
Quarterly efficiency
In This autumn 2024, Apple shipped 13.1 million models, narrowly surpassing Huawei and Vivo, which shipped 12.9 million models. This robust efficiency within the vacation season is a testomony to Apple’s model loyalty and enchantment throughout new iPhone launches. Nonetheless, Vivo and Huawei’s 14% and 24% quarterly progress charges, respectively, sign rising competitors.
| Vendor | This autumn 2024 shipments (million) | This autumn 2024 market share | This autumn 2023 shipments (million) | This autumn 2023 market share | Annual progress |
|---|---|---|---|---|---|
| Apple | 13.1 | 17% | 17.5 | 24% | -25% |
| Vivo | 12.9 | 17% | 11.3 | 15% | 14% |
| Huawei | 12.9 | 17% | 10.4 | 14% | 24% |
| Xiaomi | 12.2 | 16% | 9.5 | 13% | 29% |
| OPPO | 10.6 | 14% | 9 | 12% | 18% |
| Others | 15.6 | 20% | 16.3 | 22% | -4% |
| Complete | 77.4 | 100% | 73.9 | 100% | 5% |
Waiting for 2025
Analysts challenge additional progress for China’s smartphone market, with shipments anticipated to surpass 290 million models. Improvements in battery life, design, and AI-powered options are anticipated to drive demand throughout all segments. As competitors intensifies, native manufacturers like Huawei and Vivo are well-positioned to proceed their upward trajectory.
