Following its colourful – and somewhat unsuccessful – historical past with pill gadgets, Google’s launch of the Pixel Pill again in 2023 gave a glimmer of hope to Pixel followers who’ve been lengthy craving for a correct pill from the model. For sure nonetheless, the latest reported cancellation of the Pixel Pill 2 has as soon as once more put a damper on Google’s pill ambitions.
This now raises many questions similar to “why can’t Google decide to tablets” or “did they not be taught from the Nexus 7” and even “why are they nonetheless making an attempt {hardware}”, and whereas nobody outdoors of Google can ever be certain of the explanation, that actually gained’t cease extra passionate followers from voicing out their opinions. In spite of everything, Google did hype up its core consumer base in the course of the Pixel Pill’s unveiling throughout Google I/O 2023, though now it seems to be like issues are again to sq. one.
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You see, after a number of tries with merchandise just like the Nexus vary of tablets, the Google Pixel C and the following (and equally ill-fated) Pixel Slate, one would assume that Google had discovered the kinks by now. In spite of everything, the Pixel smartphone line has seen relative success when it comes to recognition and gross sales, and after 9 generations it has remained protected from the notorious “Google Graveyard.” Even gadgets just like the Pixel Watch wearables have principally remained constant on Google’s system lineup for the previous few years, and the corporate continues to pour constant work on these.
However issues felt completely different with the Pixel Pill. Sure, its arrival was met with a lot fanfare and pomp, however after some time the hype appeared to decelerate. Google’s advertising and marketing targeted totally on its Pixel smartphones and wearables (which isn’t improper), but it surely appeared just like the Pixel Pill was at all times within the background. By comparability, rival manufacturers like Apple and Samsung have at all times given their tablets a major quantity of the highlight alongside their smartphones.
Even when it got here to efficiency and utilization, the Pixel Pill was under-powered. Sure, you might argue that its selling-point as a hybrid sensible residence show was distinctive, however that was hardly sufficient to sway potential patrons who prioritized components similar to premium designs and appreciable efficiency, each of which have been staples on merchandise just like the Galaxy Tab and iPad strains.
This then brings us to what might have been – Google’s work on adopting Android to larger-screened gadgets is commendable, and we’ve seen a variety of reward for options that have been launched in Android 12R, for instance. There have been even predictions that the Pixel Pill’s successor would lastly deliver the struggle to Apple’s iPads, permitting Google to lastly succeed throughout the Android pill market. In fact we now know that that is not the case.
There have been even predictions that the Pixel Pill’s successor would lastly deliver the struggle to Apple’s iPads…
However, there are some who recommend that the Pixel Pill 2 was cancelled because of Google at the moment working a means to merge Chrome OS with Android, and that we would nonetheless see a more moderen pill product someday within the close to future. Personally I’m not too certain in regards to the odds of that occuring, however in a day and age the place we acquired Apple to lastly assist RCS, who is aware of what’s subsequent from Google.
Because it stands within the second nonetheless, Google nonetheless has rather a lot to determine on the subject of its tablets. The proper components are normally there, and whereas the execution does work a few of the time, the parents over at Mountain View actually need to assume lengthy and arduous about what their subsequent step needs to be, not less than so far as Pixel pill gadgets are involved.
