At Domino’s, we’re all the time in search of modern methods to enhance our buyer expertise and ship the right pizza. Our newest mission, aptly named “Voice of the Pizza,” showcases how we’re leveraging cutting-edge know-how to take heed to our clients and make significant enhancements to our service.
Giving Voice to Buyer Suggestions
The “Voice of the Pizza” mission is a groundbreaking initiative that makes use of Generative AI (GenAI) to investigate and acquire insights from buyer suggestions on Domino’s subreddit. This modern strategy streamlines the method of gathering buyer insights, enabling us to know and reply to our clients’ wants sooner than ever earlier than.
Why Buyer Suggestions Issues
We imagine that buyer suggestions is essentially the most dependable supply of reality for enhancing our service. By harnessing the ability of GenAI to learn and perceive feedback, we will shortly establish areas for enchancment and implement adjustments that matter most to our clients.
The Recipe for Success: Our Tech Stack
To convey “Voice of the Pizza” to life, we have mixed a wide range of highly effective instruments:
Databricks native merchandise:
- Vector Search: These endpoints present a high-performance, scalable infrastructure for semantic search, enabling fast retrieval of related buyer suggestions vectors with low latency. By creating vector indexes in Databricks, we will effectively arrange and question buyer suggestions knowledge, permitting for fast similarity searches and clever knowledge matching.
- Mannequin Serving Endpoints: These endpoints permit us to deploy and serve machine studying fashions, reminiscent of sentiment evaluation or suggestions classification fashions, with optimized efficiency and computerized scaling.
- Mannequin Playground: This instrument gives an interactive surroundings for experimenting with and fine-tuning AI fashions, serving to us repeatedly enhance our buyer suggestions evaluation method.
This mix of applied sciences permits us to ingest, course of, and analyze buyer suggestions with unprecedented pace and accuracy.
Cooking Up Productiveness Beneficial properties
Through the improvement course of, we relied closely on Databricks Notebooks for experimentation. The built-in AI assistant and in-line AI-Coder proved invaluable in constructing completely different sections of the answer. The AI Playground grew to become our go-to instrument for iteratively creating and refining LLM prompts.
Whereas it is difficult to quantify precise productiveness features, our staff felt a big increase in improvement pace in comparison with non-AI environments. These instruments diminished guide and tedious duties, liberating up beneficial time for inventive problem-solving and innovation.
Serving Up Insights: How GenAI Enhances Our Answer
GenAI is the key ingredient in our “Voice of the Pizza” recipe. We use it to:
- Assess sentiment
- Establish widespread matters
- Acknowledge themes
Make suggestions based mostly on subreddit content material
By leveraging GenAI, we will shortly distill massive volumes of buyer suggestions into actionable insights, permitting us to make data-driven selections that enhance our services and products.
The Way forward for “Voice of the Pizza”
Whereas “Voice of the Pizza” is not at the moment in manufacturing, we’re enthusiastic about its potential to enhance our present buyer understanding infrastructure. By combining this modern instrument with our different analytics strategies, we count on to realize even deeper insights into buyer preferences and desires.
Trying forward, we plan to increase the scope of our mission to incorporate extra social media platforms and competitor suggestions. This broader perspective will assist us keep forward of developments and proceed to ship the very best pizza expertise to our clients.
A Slice of Innovation: Our Expertise with Databricks
The combination of AI into the Databricks pocket book surroundings has been a game-changer for our improvement course of. As one staff member put it, “The in-line code generator remodeled our workflow, shifting us from being ‘coders’ to ‘AI Administrators.'” This shift has allowed us to focus extra on strategic considering and fewer on routine coding duties.
Moreover, the mixing of AI instruments reminiscent of “AI Analyze Sentiment” and “AI Classify” straight into SQL has streamlined our knowledge evaluation course of, making it simpler than ever to extract significant insights from our buyer suggestions.
At Domino’s, we’re dedicated to pushing the boundaries of innovation to ship the very best expertise to our clients. With tasks like “Voice of the Pizza,” we’re not simply serving nice pizza – we’re serving up the way forward for customer-driven enchancment within the meals business.
