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TL;DR
- Google’s newest advert stars former soccer star Sol Campbell discussing the advantages of switching.
- Campbell famously (or infamously) transferred from Tottenham to its hated rival Arsenal mid-season.
- Titled “Change like Sol,” the advert is a nod to the very fact the grass is usually greener on the opposite aspect — and stuffed with trophies.
Google is not any stranger to throwing jabs on the iPhone in its unending marketing campaign of Pixel adverts, however this January, it’s taken a barely completely different angle.
Reasonably than taking a shot at Apple from outdoors the field, Google has determined to attract on one of many extra stunning soccer switch selections of the twenty first century to get its level throughout. It tapped former Tottenham Hotspur and Arsenal star Sol Campbell to speak concerning the joys of a January switch, delighting one half of the London rivalry however most likely making certain that the opposite half sticks with its iPhones or Galaxy gadgets.
Confused? Right here’s why Google’s newest Pixel spot is so, so good.
Whoever mentioned you couldn’t go from white to crimson?
Google’s “Change like Sol” advert opens with a deviously easy scene, exhibiting Campbell — a former Tottenham captain who made 250 appearances for the Spurs — hammering a hen breast in his kitchen whereas carrying a crisp white sweater. The central defender then switches rooms, strolling right into a trophy-filled hallway, the place he sheds his snow-colored sweater for a deep crimson one, pausing to mud an award or two whereas speaking concerning the joys of becoming a member of a profitable aspect.
Switching rooms once more, Campbell remarks, “Positive, folks may have opinions,” earlier than turning a white vase of flowers — Tottenham’s main coloration — out of sight. “However who cares what different folks suppose?” he continues earlier than selecting a sofa to push the perks of the Pixel 9 a bit more durable.
There, he sits down and twists the knife with another dig at Spurs followers, asking Gemini Stay, “What had been we simply speaking about?” To which Gemini replies, “We had been speaking about separating delicate whites from sturdy colours like crimson.” Blow the whistle and hit the locker rooms — this sport is over for Tottenham followers.
In fact, if you happen to’re not conversant in Sol Campbell — and the controversy he brought about — it’s straightforward to overlook the almost infinite humor on this Pixel advert. Primarily, Campbell determined to alter groups in the course of the Premier League season, switching from Tottenham to its hated North London rival, Arsenal, without spending a dime, earlier than happening to make virtually 200 appearances for the Gunners and profitable two league titles with three FA cup championships.
In American sports activities phrases, that might be like if Aaron Choose signed with the Boston Pink Sox or if Tom Brady had turn out to be a New York Large — unthinkable ranges of betrayal. Nowadays, although, Campbell must signal for Chelsea if he needed one other probability at profitable a trophy.
In my eyes, as a sports activities fan, that is one among my favourite Pixel adverts of the 12 months. It pokes simply sufficient enjoyable with out ever mentioning Tottenham by identify, although it gained’t make Sol Campbell any extra standard in sure elements of North London.
