Microsoft is happy to take part at CES 2025, the annual tech occasion with a powerful give attention to the automotive trade that highlights the tempo of change round electrification, autonomy, in-vehicle methods, and new mobility entrants. CES offers a superb alternative to study extra from our prospects and companions in regards to the alternatives and challenges they face in automotive, mobility and manufacturing—and the affect they’re having. That is additionally a superb time to have a good time the success our prospects have achieved via their very own journeys, together with the adoption of automotive-focused agentic and generative AI, as shared in just some of those tales in 2024:
The platform for AI-enabled innovation
A wave of profound transformation is driving speedy progress in automotive, mobility and manufacturing, fueled by developments in software program and knowledge. In automotive for instance, autos are actually outlined as a lot by their digital as their bodily content material, a development additional accelerated by developments in AI. Generative AI and agentic AI are revolutionizing how autos are designed, manufactured, bought, and used, together with the event of software-defined autos (SDV), superior driver help methods (ADAS), autonomous driving (AD), and in-vehicle buyer experiences.
The flexibility of software-defined autos and AI have been confirmed to spice up competitiveness, operational effectivity and create new income alternatives. A key to this acceleration is successfully integrating software-driven product lifecycles into automotive product design and growth. Leveraging the Microsoft Azure platform to modernize engineering methods will help navigate this revolution, enabling shorter growth car growth timelines, scale back price, and improved high quality and collaboration.
Powering change throughout automotive, mobility, and manufacturing
Microsoft and our companions are enabling transformation throughout automotive, mobility, and manufacturing in 4 focus areas:
1. Design and engineering
Addressing the wants for authentic tools producers (OEMs) and suppliers to design, construct, take a look at, and validate new autos, and ship them to the market.
- Trendy design and engineering within the cloud
- SDVs
- Linked fleets and merchandise
- Automated driving
- In-vehicle and digital cockpit
2. Manufacturing facility
Enhancing manufacturing facility utilization via proactive system-wide visibility and administration, to boost workforce effectivity and security.
- Linked workforce
- Manufacturing facility course of optimization
- Modernized manufacturing facility edge
3. Provide chain
Constructing resiliency and sustainability into the prolonged automotive provide chain to assist in sourcing and choice, delivery, and warehousing.
- Visibility and threat administration
- Forecasting and planning
- Warehousing and achievement
4. Buyer expertise
Creating participating, differentiated providers and linked experiences each inside and outdoors the car to ship long-term buyer worth and satisfaction.
- In-vehicle linked providers
- Client and business advertising and gross sales
- Guarantee, service, and restore
Automotive trade highlights for CES 2025
For CES 2025, we’re specializing in design, engineering and car expertise in automotive. Under is a choice of latest bulletins and collaborations, together with CES and Microsoft Ignite.
Design and engineering—supporting the automotive growth course of with engineering and toolchain help, together with enhancements in necessities and specs.
- PTC: Integrating AI into their utility lifecycle administration (ALM) answer, PTC Codebeamer with Codebeamer Copilot, targeted on necessities authoring and evaluation.
- Siemens: Siemens and Microsoft convey AI-enhanced NX X to Azure for superior product engineering.
- NVIDIA: Reside classes and showcase at CES.
- Ansys: Meet your engineering targets with the velocity and scale of Ansys Entry on Microsoft Azure, a brand new cloud engineering answer for seamless scalability. Go to Ansys at sales space 6400.
- Kontrol, TÜV SÜD, and Ansys: A digital homologation toolchain to redefine how automotive producers meet world regulatory compliance and security requirements.
- A2MAC1: Offering OEMs with an answer to hurry growth and assembly sustainability targets via enhanced provider choice based mostly on sustainability standards.
Software program outlined car, automated driving, and engineering toolchain—(SDV), autonomous driving, in-vehicle/digital cockpit:
- Eclipse Software program Outlined Automobile: Automotive Open-Supply Summit Could 2025.
- Blackberry QNX: Accelerating constructing, testing and growth of software program outlined autos within the cloud for automakers. Go to QNX at sales space 4224.
- Cognata and Ansys: Collaborating on a web-based digital setting to check and validate automated driver help methods, and autonomous car functionalities that mimic real-world situations. Go to Cognata at sales space 6779.
- dSpace: In collaboration with GitHub on generative AI utilization for software-in-the-loop (SIL) testing and digital digital management unit (V-ECU) growth to assist in additional environment friendly validation pipelines. Go to dSpace at sales space 4500.
- Excelfore: Enhancing long-term product lifecycle administration via generative AI supported automotive over-the-air (OTA) campaigns for car software program updates and options.
- Harman Automotive: Collaborating on new software program merchandise to energy the way forward for Automotive. Go to Harman at sales space C18604a.
- Bosch: For safer roads: Bosch groups up with Microsoft to discover new frontiers with generative AI. Go to Bosch at sales space C16203.
In-vehicle—digital cockpit and superior AI assistants for driver security, comfort, and enhanced expertise.
Safety—Automobile cybersecurity and lifecycle administration
- CyberArk & System Authority: Creation of a Nationwide Institute of Requirements and Know-how (NIST) reference structure for Web of Issues (IoT) safety to make sure sturdy manufacturing facility and edge setting safety, entry administration, and gadget lifecycle safety.
- Cymotive Applied sciences: Asserting a brand new automotive vulnerability administration system obtainable on the Azure Market.
- VicOne: Collaborating to offer builders of car software program with proactive safety of car firmware to make sure end-to-end safety throughout the automotive software program lifecycle.
New tailored AI fashions for trade
Tailored AI fashions, developed in collaboration with trade companions, develop our trade capabilities and allow organizations to deal with their distinctive wants extra precisely and successfully.
Adaptive cloud
At Ignite 2024, Microsoft made quite a lot of thrilling bulletins concerning how prospects can acquire a aggressive benefit with a unified strategy to knowledge and AI: acquire knowledge from any supply, course of and analyze that knowledge regionally and globally for AI-enabled insights anyplace, and securely share these insights with staff and the ecosystem.
New trade reference architectures—offering a quicker path to worth
At CES 2025, we’re asserting six new reference architectures, and updates to beforehand launched reference architectures. Be taught extra about our reference architectures.
New AI Agent reference architectures for 2025
- Autonomous car operations
- Digital cockpit
- Mobility brokers
- Linked mobility
- Software program outlined car
Updates to beforehand launched reference architectures
- Azure innovation accelerator
- Digital promoting
- Unified view of the client
- Product lifecycle administration (PLM) on Azure
Business-aligned reference architectures can be found via our companion ecosystem and Microsoft Business Options Supply. They supply important steering for engineers and designers to leverage an outlined framework, supporting a wide selection of situations, in the end offering a quicker path to worth.
Microsoft in mobility and manufacturing industries
Be taught extra about Microsoft in Mobility and Manufacturing.
Be taught extra about Microsoft reference architectures for Mobility and Manufacturing, together with our Mobility reference structure updates for CES 2025.
Because the Company Vice President of Manufacturing & Mobility at Microsoft, Dayan Rodriguez leads the gross sales technique and imaginative and prescient throughout these industries to speed up development, construct differentiated choices and drive new enterprise outcomes for patrons and companions. Beforehand, Dayan served as world vp and common supervisor for Honeywell Industrial Automation. Dayan enjoys spending time with household, touring, studying, studying, making use of new applied sciences and staying energetic via varied water sports activities actions.
Because the Product Advertising Director for the Mobility Business, Aaron Lee oversees Microsoft’s advertising efforts for the automotive, journey, transportation, and hospitality sub-verticals. He goals to assist prospects perceive how the Microsoft Cloud and Microsoft’s companion networks can remedy among the trade’s hardest issues and create a extra sustainable future.
