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Botika, a began targeted on AI-generated vogue fashions, has raised $8 million and launched its new cell iOS app.
Whereas human vogue fashions usually are not going to love this, Botika mentioned that it empowers on-line clothes corporations of all sizes with its AI-generated fashions that may make their clothes look good.
The app, alongside the newest developments to Botika’s generative AI platform, helps vogue manufacturers create high-quality, on-model photographs for e-commerce. Along with this announcement, Botika has efficiently closed an $8 million seed funding spherical, co-led by Stardom, and Secret Chord Ventures, with participation from Seedcamp.
This funding will drive continued product innovation and assist the corporate’s growth within the vogue {industry}, the place it has achieved exceptional development – multiplying its income by 9 instances and its buyer base by eleven instances previously yr.
With this important infusion of capital and the launch of the cell app, Botika goals to supply an accessible, cost-effective resolution to allow on-line clothes manufacturers to reinforce their visible content material, enhance gross sales, and cut back manufacturing prices.
Botika’s distinctive AI know-how is designed to assist manufacturers in seamlessly reworking primary product photographs into skilled, studio-quality photographs, full with AI generated fashions and backgrounds that replicate every model’s aesthetic, with the corporate additionally coaching its personal customized basis fashions.
Greater than half of buyers depend on model or retailer-provided imagery when deciding whether or not or to not buy a chunk of clothes. But, the manufacturing price of a images shoot for ecommerce can vary anyplace from tens of hundreds to a whole bunch of hundreds of {dollars} per shoot, the corporate mentioned.
Botika’s AI generated vogue mannequin addresses this essential ache level for vogue manufacturers and breaks down the barrier to high-quality, on-brand photographs at a manageable price and timeline. Botika’s platform permits manufacturers to create lifelike, visually interesting photographs inside minutes to have interaction clients and enhance gross sales.
The brand new Botika cell app brings the platform’s highly effective AI generated vogue mannequin instruments straight into the palms of customers, permitting vogue manufacturers to create gorgeous, on-model product photographs anytime, anyplace.
With the app, manufacturers achieve entry to their very own AI-powered digital studio, drastically decreasing time-to-market by streamlining picture manufacturing with out sacrificing high quality. This cell performance additionally consists of Botika’s new assist for flat lays and packshots, increasing the model’s capabilities past its unique give attention to on-model images.
Responding to demand from cell customers on e-commerce platforms like Shopify and others, Botika mentioned it designed the app to allow end-to-end, professional-quality photograph creation proper from the cellphone. Manufacturers can now shoot, edit and sync photographs seamlessly to their on-line shops, accelerating time-to-market whereas decreasing prices and sustaining high quality.
“Changing searching buyers to purchasing buyers depends closely on partaking and correct product imagery, but each photograph isn’t created equal,” mentioned Eran Dagan, CEO at Botika, in a press release. “As shopper expectations heighten and e-commerce grows extra aggressive via social promoting, smaller on-line manufacturers and boutiques are liable to shedding income to images prices or lackluster photographs that obtain much less engagement and fewer gross sales. With the discharge of Botika’s cell iOS app, we’re placing the ability of Generative AI at our clients’ fingertips, empowering manufacturers with the instruments wanted to convey their inventive visions to life and higher compete in a difficult on-line vogue market.”
The current funding and product improvements mark a significant milestone for Botika, with plans to construct on this momentum all through 2025.
