(RED) at the moment introduced that the annual Apple Pay donation marketing campaign raised a complete of $3 million this 12 months for The World Fund to Struggle AIDS, Tuberculosis and Malaria. Apple’s donation was capped at $3 million, so it reached that cap.
“Thanks, Apple and Apple prospects for hitting this unbelievable milestone and serving to present life-saving healthcare in weak communities,” mentioned (RED).
Final month, Apple introduced that it might once more donate $5 to The World Fund for each buy made utilizing Apple Pay on Apple.com, by the Apple Retailer app, or at an Apple Retailer from November 29 by December 8.
The World Fund goals to fight ailments akin to HIV/AIDS, tuberculosis, and malaria all through the growing world. Apple mentioned its donation to the group will proceed to “assist fund important well being applications that save lives.”
Apple runs this donation marketing campaign forward of World AIDS Day on December 1 annually.
Apple has supported The World Fund for 18 years by its partnership with the (RED) model, co-founded by U2 singer Bono. Apple provides some merchandise in a (PRODUCT)RED colour, and a portion of the proceeds from each one among these merchandise bought by Apple goes to The World Fund. Apple mentioned it has raised greater than $250 million thus far.
The variety of Apple merchandise out there in (PRODUCT)RED has dwindled lately.
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