Apple doesn’t take part in large industry-wide occasions equivalent to CES or E3. Essentially the most invaluable firm on the planet holds its personal occasions, thanks very a lot. A number of instances a yr, Apple invitations the press and {industry} professionals to Apple Park to listen to all about its newest services and products. Apple calls these ‘occasions,’ and streams them reside on-line to tens of millions of watchers.
In 2024, Apple held three occasions: one on Tuesday, Could 7, at which it launched new iPads, a keynote to kick off WWDC on June 10, the place the options coming within the new working techniques iOS 18 and macOS Sequoia had been revealed, and an occasion on September 9 at which Apple unveiled the new iPhone 16, Apple Watch Collection 10 and the brand new AirPods 4. In October 2024 there was no occasion, however Apple did announce new merchandise (iMac, Mac mini and MacBook Professional) by way of press launch.
In 2023 there have been three such occasions: WWDC in June, the Wonderlust iPhone occasion in September, and Apple’s second fall occasion on October 30 (or after midnight on October 31 when you weren’t within the U.S.). Equally, in 2022 Apple held three occasions: a spring occasion on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In different years Apple has held 4 occasions although.
Learn on to seek out out what occasions and new Apple product launches the corporate has in retailer for 2025.
When is Apple’s subsequent occasion?
It’s not confirmed, however there are expectations that Apple will maintain a spring occasion in 2025. If it does then, based mostly on earlier spring occasions, we count on that the occasion can be held in late March or early April, though in 2024 the spring occasion was in Could.
What time will the following Apple occasion begin?
Apple keynotes often begin at 10 am PT. That interprets to the next instances within the nations the place most of our readers reside:
- U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), midday (CST/CDT), 1 pm (EST/EDT)
- Canada: as above, and a pair of pm (AST/ADT)
- U.Okay.: at 6 pm (GMT/BST)
- Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
- India: at 10.30 pm (IST)
- Australia: Subsequent day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
- New Zealand: Subsequent day at 5 am (NZST/NZDT)
Typically Apple holds occasions at completely different instances, for instance, in October 2023 the occasion was held in late afternoon in San Francisco, which meant it was midnight within the U.Okay. If an October occasion is held across the time that clocks change it might imply that a few of the above instances are completely different as a result of the clocks change at completely different instances within the U.S. and the U.Okay and Europe.
How lengthy does an Apple occasion final?
Apple keynotes often final between one and two hours and have CEO Tim Cook dinner together with varied different Apple executives. WWDC and the September occasion are typically longer keynotes; the spring and late-fall occasions could be barely shorter.
The September 2024 occasion was 1 hour 38 minutes.
When does Apple often maintain occasions?
Apple holds three or 4 reside or live-streamed occasions all year long. Throughout these occasions, the corporate unveils its newest merchandise and plans throughout a keynote tackle. They’re often held throughout related instances of the yr:
- March/April: Spring occasion (in 2024 this was held in Could)
- June: WWDC (Worldwide Builders Convention)
- September: Fall occasion (aka iPhone and Apple Watch launch occasion)
- October/November: Late-fall occasion(s)
This occasion calendar is in no way set in stone, although, with the spring and October occasions being much less common. Some years, Apple doesn’t maintain a spring occasion in any respect, as was the case in 2023.
The summer time and September occasions are extra predictable, with software program coming at WWDC in June and iPhones and Apple Watches in September. The October occasion usually sees Apple launch new Macs, however that is one other one which adjustments from yr to yr.
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What Apple occasions will happen in 2025?
Listed below are the occasions we count on to see in 2025, and what might launch.
Spring occasion 2025
Listed below are the dates of the previous seven Apple spring occasions, as you’ll be able to see, it’s not a daily prevalence, however a Spring occasion is held barely as a rule.
- 2024: Tuesday Could 7
- 2023: No occasion
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No occasion
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No occasion
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No occasion
- 2013: No occasion
- 2012: Wednesday March 7
As for what could possibly be coming, there are rumors that Apple might launch an eleventh gen iPad and a HomePod with a display screen, however most fun are rumors that Apple could replace the iPhone SE.
It’s also possible that an M4 MacBook Air might also arrive within the spring.
For extra details about Apple’s spring occasions learn: Apple Spring occasion: Date, time, product launch rumors.
WWDC keynote 2025
WWDC 2024 happened from June 10-14 with the occasion, kicking the convention off at 10am on June 10, 2024. Count on related timings for 2025.
Apple makes use of WWDC annually to unveil the newest variations of its working techniques, so in 2025 we’ll get a preview of iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, and an replace to Apple’s realityOS.
Apple typically declares new {hardware} at WWDC, so we might see new Macs.
In actual fact, we should be ready for the next:
Following the keynote on the Monday, developer occasions and classes will run all through the week.
Dates for WWDC:
- WWDC 2024: June 10-14
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
We’re sure to get a preview of the brand new software program, however what about {hardware}? Any of the Macs that don’t launch in October 2024 are prone to have been introduced by June 2024, but when not, that is the place we are going to see them.
You possibly can learn extra about WWDC date, instances and every thing it is advisable to know in a separate article.
September iPhone occasion 2025
Apple all the time holds an occasion in September, and nearly all the time makes use of this to announce a brand new iPhone and Apple Watch. (The one exception in latest reminiscence was in 2020, because of Covid-related manufacturing points. That yr the iPhone was introduced in October, however there was nonetheless a September occasion.)
In 2025 we count on that Apple will unveil the iPhone 17, Apple Watch 11, a brand new Apple Watch Extremely and Apple Watch SE.
Listed below are the previous few Apple September occasion dates:
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
For extra details about Apple’s September occasions learn: Apple’s September iPhone occasion: Date, time, and what is going to launch.
October occasion 2025
There was no October occasion in 2024, with Apple making product bulletins by way of press launch. Regardless of the dearth of occasion in 2024 although, Apple has a president of updating sure Macs within the October timeframe, so this can be after we see new Macs working M5 chips.
Prior to now, Apple has held a second fall occasion on the next dates:
- 2024: No occasion
- 2023: Monday, October 30
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Tuesday, October 13 and Tuesday, November 10
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
- 2016: Thursday, October 27
- 2015: No occasion
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
For extra details about Apple’s October occasions learn: Apple’s October Occasion: Date, time and what is going to launch.
