Think about a Siri able to opening your most well-liked electronic mail shopper in your iPhone and sending an necessary electronic mail seamlessly. Image an Apple-branded sensible residence hub, elegantly wall-mounted in your kitchen, outfitted with Apple Intelligence for immediate entry to sensible residence controls and a conversational voice assistant. Envision an iPhone simply 6mm skinny, standing out for its ultra-sleek, trendy design.
All of this might flip right into a actuality in 2025, with Apple already engaged on these gadgets and companies for launch subsequent yr.
Apple in 2025: 5 issues that might wow us
Apple loved a powerful 2024, launching the revamped iPad Professional powered by the M4 chip, adopted by the launch of the iPhone 16 lineup that includes Digital camera Management and Apple Intelligence. It capped off the yr with the debut of the M4 Macs, bringing an enormous leap in efficiency and effectivity.
2025 may very well be even larger for the corporate as it really works to include Apple Intelligence throughout its different merchandise whereas launching some breakthrough new gadgets. This features a lengthy overdue iPhone SE refresh, a newer-generation iPad Air with quicker internals, and extra.
Of all of the gadgets and companies Apple will launch in 2025, under are the 5 I’m most enthusiastic about.
5. AirPods Professional 3
Apple might or might not launch the AirPods Professional 3 in 2025. But when the third-gen Professional earbuds arrive subsequent yr, count on them to return with health-focused options. Apple is seemingly engaged on heart-rate monitoring for AirPods Professional whereas additionally trying to combine IR cameras for AI use.
The one catch is that there’s no assure that the next-gen AirPods Professional will launch with such well being options. Even when they don’t, if AirPods Professional 3 launch in 2025, they need to ship improved audio high quality, even higher energetic noise cancellation and longer battery life.
→ What to anticipate from AirPods in 2025
4. AirTag 2
Picture: Mark Chan/Unsplash
Apple perpetually modified the monitoring tiles market when it launched the AirTag in April 2021. Whereas a number of comparable Bluetooth trackers had been beforehand out there, none provided the identical stage of integration with the iPhone as AirTag. Apple’s monitoring tag additionally stood out for making the most of the large Discover My community to supply unmatched protection. Greater than three years later, there’s nonetheless no AirTag various value shopping for.
Rumors counsel that Apple will unveil the AirTag 2 in mid-2025, with an upgraded chip for higher vary and site monitoring. The monitoring tiles reportedly might be findable via Precision Discovering inside a 50-meter vary, up from the present mannequin’s 30-meter max. A brand new Extremely Wideband chip will make this doable.
Apple additionally would possibly enhance the AirTag 2’s design, making tampering troublesome. From every part we’ve heard thus far, the AirTag 2 is shaping as much as be a transparent winner for Apple in 2025.
3. Apple Intelligence upgrades
Screenshot: Apple
Apple’s most vital launch this yr wasn’t the M4 MacBook Professional or the iPhone 16 Professional — it was Apple Intelligence. The corporate’s suite of AI options may appear underwhelming at present. However with time, they may change how you employ your iPhone, Mac or iPad. In spite of everything, the perfect components of Apple Intelligence have but to reach.
In 2025, Apple plans to launch one in every of Apple Intelligence’s hotly anticipated options, enabling you to make use of Siri to regulate third-party apps in your iPhone. It theoretically might flip Siri — which Apple launched in 2011 — into a real digital assistant, able to finishing up duties throughout a number of apps based mostly in your command. That’s not it, although. With iOS 19 subsequent fall, Apple would possibly debut a extra conversational LLM-powered Siri for a fair higher expertise.
Apple additionally ought to make different compelling upgrades to Apple Intelligence in iOS 19 for a greater expertise. There’s not a lot identified but, however relaxation assured that — regardless of Apple’s late entry into the AI recreation — it ought to stand out for its superior implementation and ecosystem integration.
2. iPhone 17 Air
Apple would possibly rejig its iPhone lineup in a giant manner subsequent yr with the introduction of the iPhone 17 Air. The principle promoting level of the machine reportedly might be its slim and svelte design.
It appears Apple desires to convey slim telephones again into vogue. And studies point out the Air may very well be Apple’s slimmest iPhone but, with a waistline of simply 6mm. For comparability, the iPhone 16 Professional is 8.25mm thick. To realize such a slim design, Apple might want to make a number of compromises. These reportedly embrace equipping the machine with a single rear digicam and sacrificing battery capability.
The iPhone 17 Air additionally may be among the many first gadgets to characteristic Apple’s in-house 5G modem. The {hardware} reportedly will ship with out mmWave help, so the slim iPhone received’t ship blazing-fast obtain speeds over 5G. On the plus facet, all these compromises imply the iPhone 17 Air might price $899 — the identical because the iPhone 16 Plus — fortunately not as costly as initially rumored.
1. New Apple sensible residence hub(s)
To date, Apple has failed to attain success within the sensible residence market. The unique HomePod sensible speaker was identified for its sound high quality reasonably than its smartness. With the HomePod mini, the corporate made some amends, launching the smaller speaker at a extra reasonably priced value level. However the Siri downside remained.
Now, with a better, AI-powered Siri on the horizon, Apple appears able to reenter the sensible residence market. The corporate is reportedly engaged on a 7-inch, iPad-like sensible residence show that householders would mount on their partitions. The machine, rumored to debut in mid-2025, will run on homeOS and have Apple Intelligence help, bringing Apple’s AI smarts to your house. It’s going to provide seamless entry to apps like Calendar, Notes and House.
Apple can be apparently engaged on a high-end tabletop iPad with a robotic arm. In accordance with Bloomberg, Apple envisions the machine as a “sensible residence command middle, videoconferencing machine and remote-controlled residence safety software.”
Apple reportedly authorised the venture internally in 2022, so we might see it subsequent yr. Nonetheless, the newest rumors point out this high-end sensible residence controller is unlikely to launch earlier than 2026 or 2027.
Extra on what to anticipate from Apple in 2025
A extra conversational and Apple Intelligence-powered Siri, a slim new iPhone, an upgraded AirTag with longer vary, an upgraded AirPods Professional with heart-rate monitoring, and a reentry into the sensible residence market. With such main product launches lined up for 2025, Apple appears all set to impress us subsequent yr with its improvements.
However that’s not all Apple has up its sleeve for 2025. For much more spoilers for about Apple’s plans for the upcoming yr, learn our different look-ahead posts:
