September 9, 2024
PRESS RELEASE
Apple debuts iPhone 16 Professional and iPhone 16 Professional Max
Powered by the A18 Professional chip and constructed for Apple Intelligence, the Professional lineup introduces bigger show sizes, Digital camera Management, progressive professional digital camera options, and an enormous leap in battery life
CUPERTINO, CALIFORNIA Apple at the moment launched iPhone 16 Professional and iPhone 16 Professional Max, that includes Apple Intelligence, bigger show sizes, new inventive capabilities with progressive professional digital camera options, beautiful graphics for immersive gaming, and extra — all powered by the A18 Professional chip. With Apple Intelligence, highly effective Apple-built generative fashions come to iPhone within the easy-to-use private intelligence system that understands private context to ship intelligence that’s useful and related whereas defending person privateness. Digital camera Management unlocks a quick, intuitive solution to faucet into visible intelligence and simply work together with the superior digital camera system. That includes a brand new 48MP Fusion digital camera with a sooner quad-pixel sensor that permits 4K120 fps video recording in Dolby Imaginative and prescient, these new Professional fashions obtain the best decision and frame-rate mixture ever obtainable on iPhone. Further developments embody a brand new 48MP Extremely Extensive digital camera for higher-resolution images, together with macro; a 5x Telephoto digital camera on each Professional fashions; and studio-quality mics to file extra true-to-life audio. The sturdy titanium design is powerful but light-weight, with bigger show sizes, the thinnest borders on any Apple product, and an enormous leap in battery life — with iPhone 16 Professional Max providing the most effective battery life on iPhone ever.
iPhone 16 Professional and iPhone 16 Professional Max will probably be obtainable in 4 beautiful finishes: black titanium, pure titanium, white titanium, and desert titanium. Pre-orders start Friday, September 13, with availability starting Friday, September 20.
“Powered by the sooner, extra environment friendly A18 Professional chip and constructed for Apple Intelligence, iPhone 16 Professional and iPhone 16 Professional Max are essentially the most superior iPhone fashions we’ve ever made,” mentioned Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Clients who’re searching for the absolute best iPhone will be capable of make the most of this big step ahead, whether or not they’re making use of edits to a photograph with out lifting a finger, rewriting assembly notes for a extra skilled tone, or utilizing the superior digital camera system to seize their subsequent masterpiece in 4K120 fps in Dolby Imaginative and prescient — all whereas having fun with extraordinary battery life.”
Constructed for Apple Intelligence
Apple Intelligence on the iPhone 16 lineup harnesses the ability of Apple silicon and Apple-built generative fashions to grasp and create language and pictures, take motion throughout apps, and draw from private context to simplify and speed up on a regular basis duties. Apple Intelligence maintains the privateness and safety of person knowledge with Personal Cloud Compute. This groundbreaking strategy gives the flexibility to flex and scale computational capability between on-device processing and bigger, server-based fashions that run on devoted Apple silicon servers — a unprecedented step ahead for privateness in synthetic intelligence. Apple Intelligence will probably be obtainable as a free software program replace, with the primary set of options rolling out subsequent month in U.S. English for many areas all over the world.
With systemwide Writing Instruments, customers can regulate notes or emails to be extra pleasant, extra concise, or add a extra skilled tone to their writing; verify for grammar, phrase alternative, and sentence construction; and summarize chosen textual content to make it extra digestible. Within the Notes and Cellphone apps, customers may also file, transcribe, and summarize audio. When a recording is initiated whereas on a name within the Cellphone app, contributors are routinely notified, and as soon as the decision ends, Apple Intelligence generates a abstract to recall key factors.
Apple Intelligence helps customers prioritize with summarized notifications, together with Precedence Messages in Mail, a function that understands the content material of emails and surfaces time-sensitive messages. Throughout a person’s inbox, summaries convey a very powerful data of every electronic mail as an alternative of previewing the primary few strains.
Siri turns into extra deeply built-in into the system expertise and will get a brand-new design with a sublime glowing gentle that wraps across the fringe of the display screen when lively. With richer language-understanding capabilities, speaking with Siri is extra pure and versatile. Siri follows alongside when customers stumble over their phrases, and maintains context from one request to the following. Customers can sort to Siri at any time, and swap fluidly between textual content and voice as they speed up on a regular basis duties. Siri additionally now has intensive product information to reply 1000’s of questions on options on iPhone and different Apple gadgets.
Further Apple Intelligence options will roll out later this 12 months and within the months following, together with Picture Playground, which permits customers to create playful pictures in moments. Emoji will probably be taken to a completely new degree with the flexibility to create unique Genmoji by merely typing an outline, or by deciding on a photograph of a good friend or member of the family. Siri will be capable of draw on a person’s private context to ship intelligence that’s tailor-made to them. It is going to additionally achieve onscreen consciousness to grasp and take motion with customers’ content material, in addition to take tons of of latest actions in and throughout Apple and third-party apps. And whereas utilizing iOS 18 options like Siri and Writing Instruments, customers will be capable of simply entry ChatGPT from OpenAI.
An Extremely Mild and Sturdy Design with Bigger Shows
The brand new Professional lineup options the thinnest borders of any Apple product and introduces bigger show sizes: 6.3 inches on iPhone 16 Professional and 6.9 inches on iPhone 16 Professional Max — the most important iPhone show ever.1 The beautiful Tremendous Retina XDR shows with All the time-On and ProMotion applied sciences assist customers accomplish extra. Each fashions supply industry-leading sturdiness with a robust, light-weight titanium design, in addition to the latest-generation Ceramic Protect, which has a sophisticated formulation that’s 2x harder than glass on another smartphone. The brand new mechanical structure improves warmth dissipation and effectivity for as much as 20 % higher sustained efficiency. Together with the brand new inside design and superior energy administration of iOS 18, bigger batteries are optimized to supply an enormous leap in battery life.
Introducing Digital camera Management
Digital camera Management — a results of considerate {hardware} and software program integration — makes the professional digital camera system extra versatile with an progressive new solution to shortly launch the digital camera, take a photograph, and begin video recording. It has a tactile swap that powers the press expertise, a high-precision drive sensor that permits the sunshine press gesture, and a capacitive sensor that permits for contact interactions. A brand new digital camera preview helps customers body the shot and regulate different management choices — equivalent to zoom, publicity, or depth of area — to compose a shocking picture or video by sliding their finger on the Digital camera Management. Later this fall, Digital camera Management will probably be up to date with a two-stage shutter to routinely lock focus and publicity on a topic with a light-weight press, letting customers reframe the shot with out dropping focus. Moreover, builders will be capable of deliver Digital camera Management to third-party apps equivalent to Kino, which is able to supply customers the flexibility to regulate white stability and set focus factors, together with at numerous ranges of depth of their scene.
Later this 12 months, Digital camera Management will unlock visible intelligence to assist customers find out about objects and locations sooner than ever earlier than. Customers can click on and maintain Digital camera Management to drag up the hours or rankings for a restaurant they cross, add an occasion from a flyer to their calendar, shortly establish a canine by breed, and extra. Digital camera Management can even function a gateway into third-party instruments with particular area experience, like when customers need to search on Google to seek out the place they will purchase an merchandise, or to profit from ChatGPT’s problem-solving expertise. Customers are in charge of when third-party instruments are used and what data is shared.
New Professional Creativity Throughout Picture, Video, and Audio
With iPhone 16 Professional and iPhone 16 Professional Max, the world’s favourite digital camera will get much more highly effective. Powered by A18 Professional, the upgraded digital camera system introduces a brand new 48MP Fusion digital camera with a sooner, extra environment friendly quad-pixel sensor and Apple Digital camera Interface, unlocking 4K120 fps video recording in Dolby Imaginative and prescient — the best decision and frame-rate mixture ever obtainable on iPhone, and a smartphone first. The quad-pixel sensor can learn knowledge 2x sooner, enabling zero shutter lag for 48MP ProRAW or HEIF photographs. A brand new 48MP Extremely Extensive digital camera additionally contains a quad-pixel sensor with autofocus, so customers can take higher-resolution 48MP ProRAW and HEIF pictures when capturing uniquely framed, wider-angle photographs or getting near their topics with macro images. The highly effective 5x Telephoto digital camera now comes on each iPhone 16 Professional and iPhone 16 Professional Max, permitting customers to catch the motion from farther away, regardless of which mannequin they select. iPhone 16 Professional and iPhone 16 Professional Max now take spatial photographs along with movies to assist customers relive reminiscences with outstanding depth on Apple Imaginative and prescient Professional.
Customers can seize 4K120 fps in Slo-mo or Video mode, and regulate the playback velocity after seize within the Photographs app, together with a quarter-speed playback, a brand new half-speed possibility for a dreamy impact, and a fifth-speed possibility that corresponds to 24 fps. When coupled with the brand new picture sign processor (ISP) of A18 Professional, customers can do frame-by-frame cinema-quality coloration grading for 4K120 fps in Dolby Imaginative and prescient. Customers may also seize 4K120 fps ProRes and Log on to an exterior storage gadget for environment friendly professional workflows.
Each Professional fashions function 4 new studio-quality mics that protect true-to-life recorded sounds, and video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Imaginative and prescient Professional, or a encompass sound system. The iPhone 16 Professional lineup additionally introduces inventive new methods to edit video sound with Audio Combine — permitting customers to regulate their sound after seize to concentrate on the voice of the particular person on digital camera, make it sound just like the video was recorded inside knowledgeable studio, or place vocal tracks within the entrance and environmental noises in encompass sound. With wind noise discount, highly effective machine studying (ML) algorithms cut back undesirable noise for higher audio high quality.
Subsequent-generation Photographic Kinds assist customers categorical their creativity and customise their photographs by regionally adjusting coloration, highlights, and shadows in actual time. Kinds even have a deeper understanding of pores and skin undertones, so customers can personalize how they seem in photographs. Not like filters, which regularly use a one-size-fits-all strategy by including a coloration to a whole scene, changes are utilized to particular colours of a particular type. A wider set of types provides extra inventive choices for enhancing a photograph’s aesthetic, and types will be additional personalised with an easy-to-use new management pad and depth slider for simultaneous changes throughout tone and coloration. These changes will be rendered throughout stay preview, utilized after a photograph is taken, and even reversed later.
Apple Intelligence takes the professional digital camera system to a brand new degree. Coming later, Siri will be capable of full in-app requests and take motion throughout apps, like pulling up a particular shot from a person’s Photographs library after which making use of an edit to the picture in Darkroom. Siri may also assist customers absolutely make the most of the big selection of picture and enhancing capabilities, equivalent to asking the way to regulate the blur within the background of a photograph.
Business-Main Efficiency and Energy Effectivity
The brand new A18 Professional chip is designed with industry-leading compute energy to propel Apple Intelligence, ushering in a brand new period of professional efficiency. Constructed with second-generation 3-nanometer expertise and that includes a brand new structure with smaller, sooner transistors, A18 Professional delivers unprecedented effectivity. The brand new 16-core Neural Engine is quicker and extra environment friendly than the earlier era, powering outstanding on-device efficiency for Apple Intelligence. A 17 % improve in whole system reminiscence bandwidth — the best ever in iPhone — permits sooner experiences when utilizing Writing Instruments and Picture Playground, and helps ship astounding graphics. The bandwidth improve additionally advantages the 6-core GPU, which is as much as 20 % sooner than the earlier era, driving graphics rendering for Apple Intelligence and beautiful visuals for gaming. {Hardware}-accelerated ray tracing will get as much as 2x sooner for much more real looking gentle sources and reflections, and Recreation Mode in iOS 18 unlocks extra constant body charges whereas making AirPods, recreation controllers, and different wi-fi equipment extremely responsive. A brand new 6-core CPU is the quickest in a smartphone, with two efficiency cores and 4 effectivity cores that may run the identical workload because the earlier era 15 % sooner whereas utilizing 20 % much less energy. Subsequent-generation ML accelerators are optimized for Apple Intelligence, and save energy by dealing with high-efficiency, high-throughput, and low-latency computations on the CPU with out participating the Neural Engine.
A18 Professional permits All the time-On and ProMotion applied sciences for an distinctive viewing expertise on iPhone, in addition to sooner USB 3 speeds and ProRes video recording. A brand new ISP and video encoder course of 2x the quantity of information for sooner video encoding and professional workflows.
Expanded Security and Communication Capabilities
The iPhone 16 Professional lineup options progressive methods to remain related and gives enhanced security capabilities for peace of thoughts. Powered by the identical groundbreaking expertise as Emergency SOS through satellite tv for pc, customers are in a position to hook up with the closest satellite tv for pc to ship and obtain texts, emoji, and Tapbacks over iMessage and SMS whereas outdoors mobile and Wi-Fi protection.2 Messages through satellite tv for pc in iOS 18 are end-to-end encrypted. Additionally new with iOS 18, Emergency SOS Reside Video permits customers to share a stay video feed or photographs with taking part emergency dispatchers throughout an emergency name.3 Later this fall, Roadside Help through satellite tv for pc — which connects customers to a roadside help supplier if they’ve automotive hassle whereas off the grid — expands past the U.S. to the U.Ok.
Higher for the Setting
iPhone 16 Professional and iPhone 16 Professional Max are designed with the atmosphere in thoughts. As a part of Apple 2030, the corporate’s formidable objective to be carbon impartial throughout its complete carbon footprint by the tip of this decade, Apple is prioritizing renewable electrical energy in manufacturing, and investing in wind and photo voltaic initiatives all over the world to handle the electrical energy used to cost all Apple merchandise, together with the iPhone 16 lineup. At this time, all Apple services run on one hundred pc renewable electrical energy — together with the info facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate can also be designing merchandise with recycled and renewable supplies. iPhone 16 Professional and iPhone 16 Professional Max function greater than 25 % recycled content material total, together with one hundred pc recycled aluminum within the inside structural body and 80 % or extra recycled metal throughout a number of elements. The battery is made with one hundred pc recycled cobalt and — in a primary for iPhone — over 95 % recycled lithium.4 The iPhone 16 Professional lineup additionally meets Apple’s excessive requirements for power effectivity, and is freed from mercury and PVC. The packaging is solely fiber-based, bringing Apple nearer to its objective of eradicating plastic from its packaging by subsequent 12 months.
Pricing and Availability
- iPhone 16 Professional and iPhone 16 Professional Max will probably be obtainable in black titanium, pure titanium, white titanium, and desert titanium, in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 16 Professional begins at $999 (U.S.) or $41.62 (U.S.) monthly, and iPhone 16 Professional Max begins at $1,199 (U.S.) or $49.95 (U.S.) monthly.5
- Apple provides nice methods to avoid wasting and improve to the most recent iPhone. Clients can get $180 (U.S.) to $650 (U.S.) in credit score after they commerce in iPhone 12 or larger, or as much as $1,000 (U.S.) in credit to place towards an iPhone 16 Professional with a provider supply. Clients can make the most of these provides by visiting the Apple Retailer on-line or an Apple Retailer location. For provider supply eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their gadget is price and for trade-in phrases and circumstances, clients can go to apple.com/store/trade-in.
- Clients in additional than 58 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.Ok., and the U.S., will be capable of pre-order iPhone 16 Professional and iPhone 16 Professional Max starting at 5 a.m. PDT this Friday, September 13, with availability starting Friday, September 20.
- iPhone 16 Professional and iPhone 16 Professional Max will probably be obtainable in Macao, Vietnam, and 19 different nations and areas starting Friday, September 27.
- iOS 18 will probably be obtainable as a free software program replace on Monday, September 16.
- Apple Intelligence will probably be obtainable as a free software program replace. The primary set of Apple Intelligence options will probably be obtainable in beta subsequent month as a part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with extra options rolling out within the months to come back. It will likely be obtainable on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, iPhone 16 Professional Max, iPhone 15 Professional, iPhone 15 Professional Max, and iPad and Mac with M1 and later, with gadget and Siri language set to U.S. English. Later this 12 months, Apple Intelligence will add help for localized English in Australia, Canada, New Zealand, South Africa, and the U.Ok. Over the course of the following 12 months, Apple Intelligence will broaden to extra platforms and languages, like Chinese language, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others.
- Along with an iPhone 16 Professional and iPhone 16 Professional Max Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will probably be obtainable for $49 (U.S.) in black, denim, fuchsia, lake inexperienced, plum, star fruit, stone grey, and ultramarine. Apple instances for the iPhone 16 lineup work seamlessly with Digital camera Management, that includes a sapphire crystal coupled to a conductive layer that communicates finger actions to the Digital camera Management. FineWoven Pockets with MagSafe will probably be obtainable for $59 (U.S.) in black, blackberry, darkish inexperienced, and deep blue.
- A brand new MagSafe Charger permits sooner wi-fi charging as much as 25W, is Qi2 licensed, and is obtainable in a 1-meter size for $39 (U.S.) or a 2-meter size for $49 (U.S.).
- AppleCare+ for iPhone gives unparalleled service and help. This contains limitless incidents of unintended harm, battery service protection, and 24/7 help from the individuals who know iPhone finest.
- iCloud+ plans begin at 50GB for $0.99 (U.S.) monthly and supply as much as 12TB for $59.99 (U.S.) monthly, offering further storage to maintain recordsdata, photographs, movies, and extra secure within the cloud, accessible throughout gadgets, and straightforward to share with others. iCloud+ additionally offers entry to premium options, together with Personal Relay, Conceal My Electronic mail, Customized Electronic mail Domains, and HomeKit Safe Video help.
- Clients who buy iPhone 16 Professional and iPhone 16 Professional Max will obtain three free months of Apple Music, Apple Arcade, and Apple Health+ with a brand new subscription.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At this time, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.
- The show has rounded corners that comply with a gorgeous curved design, and these corners are inside a normal rectangle. When measured as a normal rectangular form, the display screen is 6.27 inches (iPhone 16 Professional) or 6.85 inches (iPhone 16 Professional Max) diagonally. Precise viewable space is much less.
- Apple’s satellite tv for pc options are included without spending a dime for 2 years beginning on the time of activation of a brand new iPhone 14 or later. For Emergency SOS through satellite tv for pc availability, go to help.apple.com/en-us/HT213426. Messages through satellite tv for pc will probably be obtainable within the U.S. and Canada in iOS 18. SMS availability will rely upon provider. Provider charges might apply. Customers ought to verify with their provider for particulars. Roadside Help through satellite tv for pc is presently obtainable within the U.S. with AAA and Verizon Roadside Help, and is launching within the U.Ok. with Inexperienced Flag this fall. Taking part roadside help suppliers might cost for providers, and iPhone customers who should not members can make the most of their roadside help providers on a pay-per-use foundation. Apple’s satellite tv for pc providers had been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions equivalent to bushes or surrounding buildings.
- Emergency SOS Reside Video will probably be obtainable within the U.S. in iOS 18.
- All cobalt and lithium references are on a mass stability allocation.
- 128GB storage capability is obtainable on iPhone 16 Professional.
Press Contacts
Renee Felton
Apple
Alex Kirschner
Apple
Apple Media Helpline
