Neopets stated its comeback gathered steam in 2024. The gaming model’s day by day energetic customers (DAU) reached a brand new latest peak of almost 250,000 and month-to-month energetic customers (MAU) surpassed 400,000.
That displays three-fold progress because the firm rebooted itself in 2023 and have become a brand new unbiased sport studio. The numbers are the very best up to now decade. Whereas these milestones are early indicators of renewed reference to followers, Neopets sees this as the start of its community-driven journey to revive one of the iconic gaming titles in historical past.
Neopets is a digital pet sport that has been performed by greater than 150 million gamers worldwide. However its progress slowed and it’s now coming again underneath new administration. Since Dominic Legislation took over in July 2023, Neopets has reinvented itself, introducing 100+ basic mini-games, new storylines and licensing partnerships.
Neopets’ revival is greater than nostalgia – it’s about having enjoyable and creating significant connections with gamers throughout generations. By mixing the appeal of early web gaming tradition with a contemporary concentrate on emotional well-being, the model has all the time been a protected haven for its loyal neighborhood.
Final 12 months, the mission prolonged past its basic browser sport with the launch of two cell titles, Tales of Dacardia and Faerie Fragments, alongside vital social media progress. Instagram followers
rose by 123% and video views rose by 150%, reflecting the fervour of its neighborhood and marking an
encouraging starting to its community-led IP transformation.
Dominic Legislation, CEO of Neopets, stated in a press release, “2024 is the start of our transformative journey to revive Neopets. For the primary time in a decade, we’re seeing significant progress in our participant base, and the assist from our followers has been drastically appreciated. Now we have been laying the groundwork for a a lot stronger Neopia – one that’s reflective of what our gamers love about Neopets. There’s nonetheless a number of work lower out for us and we’re very excited to have the great assist of our neighborhood.”
A 12 months of significant collaborations
Neopets collaborated with over 30 companions in 2024 to create significant shared experiences that join its audiences each on-line and offline. These collaborations have introduced Neopets to different sides of life and has expanded its magic past gaming. This progress not solely validates the power of its community-led strategy but in addition indicators to extra IPs that Neopets is an inspiring and genuine accomplice.
Key highlights embody:
- Higher Deck: The discharge of the model new Neopets Buying and selling Card Recreation grew to become a fan favourite, with a sequence of booster packs and expansions already confirmed and within the works, promising to captivate gamers and collectors alike.
- PhatMojo: The Blind Field Plushies, Neopets’ first plush launch in over a decade which have been then offered at main retailers like Scorching Subject, GameStop, BoxLunch and Claire’s and have been flying off the cabinets resulting in re-ordering.
- Andrews McMeel: The Omelette Faerie Graphic Novel: Quantity 1 was launched in October 2024, showcasing how the wealthy world of Neopets extends far past gaming – staying related and accessible to a brand new era of followers in revolutionary codecs.
Trying forward in 2025
Constructing on the momentum, Neopets is poised to proceed evolving its platform to satisfy the wants of at the moment’s gamers. Neopets has an thrilling lineup of initiatives in 2025.
In Might, It’s Boba Time is reworking 100 places throughout the US into Neopia, featuringthemed décor and unique giveaways. The second graphic novel, Neopets: The Discarded Magical Blue Grundo Plushie of Prosperity, will probably be launched in August 2025.
Alongside the graphic novel sequence, a variety of coloring and exercise books are additionally in growth, additional bringing the creativity of Neopia to life by way of unimaginable licensing companions and in new partaking codecs.
March will see the launch of Monopoly: Neopets twenty fifth Anniversary Restricted Version, whereas Q2 will convey the discharge of the Higher Deck TCG: Battle for Meridell Enlargement and new TCG equipment like playmats, card sleeves, and deck containers.
Neopets collaborated with a various vary of companions in 2024 to convey ongoing new experiences to its audiences, setting the stage for an thrilling lineup in 2025.
On the coronary heart of Neopets’ revival is a dedication to its loyal gamers whereas increasing its attain to new audiences. This was evident by way of initiatives just like the month-to-month Neopets LIVE sequence & AMA periods, which attracted over 200,000 views. Occasions such because the January Styling Studios launch drew almost 30,000 views, showcasing the thrill for recent content material. Neopets additionally hosted a world twenty fifth anniversary birthday bash, partaking 8,000 attendees throughout 41 cities and 13 international locations, with almost 300 purposes to host native celebrations.
Neopets additional amplified its presence at 13 key occasions worldwide, together with San Diego Comedian-Con (SDCC), Licensing Expo Las Vegas, and gamescom asia. These occasions strengthened partnerships whereas introducing the model to new audiences. By interactive reveals and fan engagement actions, Neopets efficiently bridged the hole between nostalgia and trendy innovation, capturing the hearts of each longtime followers and newcomers.
Neopets stays devoted to serving its neighborhood by delivering significant and interesting experiences that join gamers throughout generations. As the long-lasting digital pet sport celebrates over 25 years, the 2025 roadmap contains thrilling model collaborations and technological developments, guaranteeing Neopets continues to evolve and captivate followers worldwide.
