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Friday, January 17, 2025

RedNote Scrambles to Rent English-Talking Content material Moderators


The Chinese language social media platform Xiaohongshu—higher recognized internationally as RedNote—is scrambling to spice up its means to average English-language content material after tons of of hundreds of American customers immediately joined the platform in anticipation of TikTok doubtlessly being banned in the USA on Sunday.

WIRED recognized a handful of job listings posted to recruitment platforms by tech outsourcing corporations in China this week for content material moderators who can assist handle the sudden inflow of English movies and posts being uploaded to Xiaohongshu. (There have been additionally a number of new recruitment notices posted searching for content material moderators who can work in Chinese language, the platform’s default language.)

VXI International Options, an American customer support firm that has operated in China because the early 2000s, posted job vacancies on the recruitment web sites Zhilian Zhaopin and BOSS Zhipin, specifying that candidates can be “moderating the movies by accounts of overseas mates on Xiaohongshu.” The recruiter even labeled one of many listings “Xiaohongshu in a single day pressing recruitment—TikTok refugee moderation, short-term [contracts] accepted.”

Jinhui Rongzhi Expertise, an IT service outsourcing firm, and Transn, an AI-powered translation service supplier, additionally posted related recruitment notices this week searching for English-speaking content material moderators to work for Xiaohongshu. WIRED contacted the three corporations to verify the validity of the listings. None of them responded in time for publication. Xiaohongshu additionally didn’t instantly return a request for remark.

The wage for the roles vary from 4,500 RMB to eight,000 RMB a month (about $600 to $1,100). Candidates are required to reveal their English language expertise and show they handed a proficiency examination. One itemizing famous that the place should be crammed inside three days, and candidates needn’t apply if they’ll’t begin instantly.

China’s Our on-line world Administration, the nation’s prime web watchdog, has reportedly already grown involved about content material being shared by foreigners on Xiaohongshu. CAC warned the platform earlier this week to “guarantee China-based customers can’t see posts from US customers,” in accordance with The Info.

Social media platforms in China are legally required to take away a variety of content material, together with nudity and graphic violence, however particularly info that the federal government deems politically delicate. Platforms like Xiaohongshu depend on massive groups of contractors managed by outsourcing corporations to do each routine enforcement in addition to reply to emergency conditions.

“RedNote—like all platforms owned by Chinese language corporations—is topic to the Chinese language Communist Get together’s repressive legal guidelines,” wrote Allie Funk, analysis director for expertise and democracy on the nonprofit human rights group Freedom Home, in an electronic mail to WIRED. “Impartial researchers have documented how key phrases deemed delicate to these in energy, resembling dialogue of labor strikes or criticism of Xi Jinping, will be scrubbed from the platform.”

However the inflow of American TikTok customers—as many as 700,000 in merely two days, in accordance with Reuters—might be stretching Xiaohongshu’s content material moderation talents skinny, says Eric Liu, an editor at China Digital Occasions, a California-based publication documenting censorship in China, who additionally used to work as a content material moderator himself for the Chinese language social media platform Weibo.

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