Canalys reviews that 2024 was a 12 months of restoration for the smartphone market in China. A complete of 285 million models had been shipped, up 4% in comparison with the 12 months earlier than.
The High 5 is usually native manufacturers with solely Apple in third breaking the sample. vivo turned the brand new market chief with 49.3 million models shipped, whereas a rebounding Huawei additionally moved previous Apple with a year-on-year development of 37% (for a complete of 46.0 million models shipped).
Apple, which was the #1 firm in 2023, is now down to 3rd place adopted by Oppo and Honor.
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Folks’s Republic of China (mainland) smartphone shipments and annual development Canalys Smartphone Market Pulse: full 12 months 2024 |
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| Vendor | 2024 shipments (million) | 2024 market share | 2023 shipments (million) | 2023 market share | Annual development |
|---|---|---|---|---|---|
| vivo | 49.3 | 17% | 44.5 | 16% | 11% |
| Huawei | 46 | 16% | 33.5 | 12% | 37% |
| Apple | 42.9 | 15% | 51.8 | 19% | -17% |
| OPPO | 42.7 | 15% | 43.9 | 16% | -3% |
| HONOR | 42.2 | 15% | 43.6 | 16% | -3% |
| Others | 61.6 | 22% | 55.3 | 20% | 12% |
| Complete | 284.6 | 100% | 272.5 | 100% | 4% |
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Observe: OnePlus is included in OPPO shipments. Percentages might not add as much as 100% resulting from rounding Supply: Canalys Smartphone Evaluation (sell-in shipments), January 2025 |
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These had been the numbers for the complete 12 months 2024. Apple’s finest quarter is normally This autumn – that’s when the brand new iPhones launch – and this historically pushes Apple to the highest spot for the quarter. Because it did once more this 12 months, however solely simply.
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Folks’s Republic of China (mainland) smartphone shipments and annual development Canalys Smartphone Market Pulse: This autumn 2024 |
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| Vendor | This autumn 2024 shipments (million) | This autumn 2024 market share | This autumn 2023 shipments (million) | This autumn 2023 market share | Annual development |
|---|---|---|---|---|---|
| Apple | 13.1 | 17% | 17.5 | 24% | -25% |
| vivo | 12.9 | 17% | 11.3 | 15% | 14% |
| Huawei | 12.9 | 17% | 10.4 | 14% | 24% |
| Xiaomi | 12.2 | 16% | 9.5 | 13% | 29% |
| OPPO | 10.6 | 14% | 9 | 12% | 18% |
| Others | 15.6 | 20% | 16.3 | 22% | -4% |
| Complete | 77.4 | 100% | 73.9 | 100% | 5% |
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Observe: OnePlus is included in OPPO shipments. Percentages might not add as much as 100% resulting from rounding Supply: Canalys Smartphone Evaluation (sell-in shipments), January 2025 |
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Apple shipped 13.1 million models in This autumn 2024, which is 25% lower than it did throughout the identical interval in 2023. With vivo and Huawei rising (by 14% and 24%, respectively), each had been respiration down Apple’s neck – each corporations shipped 12.9 million models in This autumn.
For 2025, the analysts count on the smartphone market to develop to greater than 290 million models shipped. “Additional upgrades in product expertise, resembling longer battery life, slimmer and lighter designs, modern kind elements and enhanced AI-powered working system experiences, will profit and appeal to customers throughout all value segments,” commented Lucas Zhong, Analysis Analyst at Canalys.
