The Apple TV+ advertising and marketing division positive stored itself busy Tuesday. An area-suited denizen of the streamer’s hit sci-fi sequence Silo confirmed up within the stands at an NBA recreation forward of the present’s season two finale, which arrives Friday.
Earlier Tuesday, a Severance workplace popped up in New York Metropolis’s Grand Central Station. The pop-up drew stars from the present in addition to loads of curious commuters forward of the Severance season two premiere, which additionally arrives Friday on Apple TV+.
Apple TV+ ran a full-court press on the promo stunts this week, a departure from the norm. What else could possibly be in retailer?
Apple TV+ promotes Silo season 2 finale with suited character at NBA recreation
In an more and more aggressive streaming market, Apple TV+ must lure new subscribers. And the PR division appears hell-bent on arising with inventive methods to highlight the service’s hottest reveals. Nonetheless, whereas Ted Lasso made headlines early on for its distinctive mixture of comedy and optimism, few different reveals appear able to breaking by.
Nonetheless, Silo retains pulling in viewers with its dystopian sci-fi. And Severance followers are stoked for the second season of the quirky, inventive present after a protracted wait. So Apple TV+ PR is placing whereas the iron is scorching.
On Monday, Apple TV+ put out a intelligent and really creepy video for Severance‘s imminent season two, then adopted it up Tuesday with Lumon Industries employees — together with stars of the present — toiling on the fictional firm’s terminals behind clear partitions in a pop-up show mounted in NYC’s Grand Central Station.
However to not be outdone Tuesday, one other Apple TV+ present appeared in a submit on X.com from the NBA’s Dallas Mavericks. The submit reveals a short video of a man in an unmistakable Silo-style house go well with sitting within the stands on the group’s recreation in opposition to the Denver Nuggets. He waves on the digicam amid the gang.
“Whenever you dwell in a post-apocalyptic underground bunker, it’s essential to attempt to catch a recreation when you possibly can,” stated the submit. “#Silo — Stream season 1 and a couple of of the sci-fi epic on @appletv.”
Whenever you dwell in a post-apocalyptic underground bunker, it is essential to attempt to catch a recreation when you possibly can. #Silo — Stream Seasons 1 and a couple of of the sci-fi epic on @appletv. pic.twitter.com/RGuAJrj4LG
— Dallas Mavericks (@dallasmavs) January 15, 2025
Evolving promo techniques for Apple TV+
In recent times, Apple TV+ restricted itself primarily to placing out simple trailers to advertise its reveals and films. Or at any price, these plus a few kooky issues like a soundtrack remix and even vinyl soundtracks for innies and outies selling Severance. So it’s fascinating that the streamer now appears to be going all out.
After launching in 2019, Apple TV+ developed a popularity for high quality content material — with awards and nominations to point out for it. Nonetheless, its content material library and viewership numbers (which Apple doesn’t share) are dwarfed by these of main rivals like Netflix and Amazon Prime.
Maybe we’ll see extra gonzo promotional hijinks within the coming months.
Watch Severance and Silo on Apple TV+
Severance season one streams now on Apple TV+, with season two debuting Friday. Silo‘s first two seasons stream now, with the second season’s finale episode additionally coming Friday.
Apple TV+ is out there by subscription for $9.99 with a seven-day free trial. You may as well get it through any tier of the Apple One subscription bundle. Prospects who purchase a brand new iPhone, iPad, Apple TV, Mac or iPod contact can take pleasure in three months of Apple TV+ totally free.
After launching in November 2019, “Apple TV+ grew to become the primary all-original streaming service to launch around the globe, and has premiered extra unique hits and acquired extra award recognitions sooner than another streaming service. Thus far, Apple Authentic movies, documentaries and sequence have been honored with 471 wins and a couple of,090 award nominations and counting,” the service stated.
Apple TV+ is residence to greater than 200 unique motion pictures and TV reveals (together with breakout soccer comedy Ted Lasso). The service additionally presents documentaries, dramas, comedies, youngsters reveals and extra.
