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Apple’s first loss since Steve Jobs’ return


December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple Laptop’s inventory worth falls after the corporate posts its first quarterly loss since Steve Jobs’ return to Cupertino in 1997.

Shares tumble $3 to only $14 a share as doom-predicting pundits fear that the large Apple comeback may come screeching to a halt. Little did they know …

Apple earnings: Hassle in paradise?

The earnings dip Apple suffered in late 2000 ought to function a reminder to anybody who thinks Steve Jobs‘ tenure as Apple CEO rolled alongside with none issues. This momentary fall from grace got here after AAPL shares hit an all-time, split-adjusted excessive of $75.19 on March 23, 2000.

A number of components fueled Apple’s staggering $195 million quarterly loss. One of many greatest causes? The bursting of the tech bubble. Jobs benefitted from the insanely excessive worth of tech shares early on when the Netscape public providing helped immediate the Pixar IPO (which turned Jobs right into a billionaire). Nevertheless, when the bubble started to deflate, Apple felt the consequences like most different tech firms.

Motive No. 2: Apple’s December 6 inventory decline adopted Federal Reserve Chairman Alan Greenspan’s acknowledgment that the broader economic system was slowing. That prompted hypothesis that an curiosity lower may observe.

Energy Mac G4 Dice disappoints

A 3rd motive could possibly be attributed on to Apple: the business flop of the Energy Mac G4 Dice. A lovely piece of {hardware}, it failed as a result of it was too costly, too troublesome to improve, and never highly effective sufficient. Gross sales didn’t meet expectations, contributing to Apple’s poor quarterly earnings. In a press launch, Apple described these as “disappointing” outcomes that got here in “considerably beneath expectations.”

The depressing quarter additionally got here because the beforehand booming PC {industry} started to lose steam.

“The swift industry-wide decline in PC gross sales will lead to Apple’s first non-profitable quarter in three years,” Jobs stated in a press launch. “We’re not pleased about it, and plan to return to sustained profitability subsequent quarter. We’re dedicated to lowering our channel inventories to regular ranges by the tip of this quarter, and stay very excited concerning the new merchandise and applications Apple might be rolling out in 2001.”

The most effective was but to return for Apple inventory

Individuals who selected to unload their Apple inventory after the decline most likely kicked themselves the next yr. In 2001, Apple started firing on all cylinders. The corporate launched the brand new titanium PowerBook G4 and shipped the revolutionary Mac working system, OS X.

Apple additionally launched iTunes and launched the enduring iPod. And, maybe most significantly, it redefined the function of the PC with Jobs’ revolutionary “digital hub” technique, which positioned the Mac on the heart of customers’ more and more tech-filled lives.

Actually, except for 1984 (the yr the Mac debuted) and 2007 (when the iPhone shipped), 2001 went down as probably the most inventive years in Apple’s historical past. And it arrange Cupertino for many years of outrageous success to observe. As of late, Apple’s market cap exceeds $3.6 trillion, making it the most respected publicly traded firm on the planet.



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