Since 2006, Apple has partnered with the (RED) model to boost cash for The World Fund, a company that goals to fight ailments resembling HIV/AIDS, tuberculosis, and malaria in Africa. Via this partnership, Apple has lengthy provided a (PRODUCT)RED coloration choice for some merchandise, but it surely has scaled again this effort over the previous few years.
The one current-generation (PRODUCT)RED product that Apple sells new is the iPhone SE 3, which is predicted to be discontinued in March. Past that, its solely remaining (PRODUCT)RED merchandise are the iPhone 14 and a handful of older iPhone circumstances.
Apple didn’t supply any iPhone 15 fashions in (PRODUCT)RED, and that development has continued with iPhone 16 fashions up to now. It did supply the aluminum Apple Watch Collection 9 in (PRODUCT)RED final yr, however that machine has since been discontinued, and the colour choice isn’t accessible for the Apple Watch Collection 10. Apple additionally discontinued the (PRODUCT)RED model of the Sport Band that was accessible alongside the Collection 9.
As well as, Apple has used completely different branding for newer Beats merchandise accessible in pink, resembling Assertion Purple and Clear Purple.
Does this imply Apple is slowly phasing out the (PRODUCT)RED model? It is laborious to say for positive but, as the colour may return infrequently extra selectively. The variety of merchandise accessible in (PRODUCT)RED has definitely dwindled over the previous two years, although, so the way forward for the colour appears to be in jeopardy.
Apple continues to assist The World Fund by way of its annual Apple Pay donation program, which returns from November 29 by way of December 8.
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