Dhiren Bhatia is the Co-Founder & CEO of Creative AI, an AI-powered RFP and questionnaire response administration platform.
RFP stands for Request for Proposal, a proper doc issued by organizations to ask distributors or service suppliers to submit proposals for particular tasks or providers. The RFP outlines the undertaking necessities, targets, and analysis standards, permitting certified distributors to submit detailed bids on how they plan to satisfy the group’s wants.
Creative AI is an AI-powered platform designed to streamline and optimize the response course of for RFPs and questionnaires. By automating duties akin to drafting responses, gathering related information, and customizing proposals for particular purchasers, Creative AI considerably improves the effectivity of gross sales response workflows, driving over 70% effectivity positive aspects for companies. This enables corporations to reply to RFPs sooner, extra precisely, and with better consistency, in the end enhancing their possibilities of successful extra contracts.
What impressed the founding of Creative AI, and the way did your private experiences with RFP workflows form its mission?
After taking a while off following my final exit (promoting Viewics to Roche), I noticed I missed the thrill and challenges of constructing a startup. Throughout my time at Roche, my groups have been concerned in quite a few RFPs, and I constantly noticed how tough it was to craft strategic, environment friendly responses. This expertise highlighted a transparent alternative, and I got down to discover it additional. By way of conversations and interviews with dozens of corporations, I validated that this ache level was widespread, reinforcing my resolution to dive again in and construct an answer to handle it.
What have been the important thing ache factors within the RFP course of that you just recognized, and the way does Creative AI deal with these challenges?
The important thing ache factors within the RFP course of embrace:
- Handbook, time-consuming effort: The method can take days and even weeks of labor because of the intensive handbook enter required.
- Managing content material and data: It’s difficult to keep up and set up the data base for crafting correct and related responses.
- Strategic responses: Responding successfully requires understanding the shopper’s particular wants and contemplating the competitors, making it tough to tailor responses strategically.
- Collaboration throughout groups: Gathering enter from a number of subject material specialists and senior stakeholders might be cumbersome and result in delays.
- Compliance and threat administration: Guaranteeing alignment with regulatory necessities, inside insurance policies, and authorized constraints provides complexity and potential dangers.
Creative AI addresses these challenges with a collection of proprietary AI-driven brokers designed to automate and streamline key facets of the method. By leveraging AI, the platform considerably reduces handbook effort, organizes and optimizes content material administration, enhances strategic response era, simplifies stakeholder collaboration, and ensures compliance and threat administration—multi functional built-in resolution.
How does Creative AI’s expertise make RFP responses sooner and extra correct in comparison with conventional strategies?
Our founding group brings deep experience in machine studying, notably in language fashions. Gaurav Nemade, an early Product Supervisor at Google Mind, contributed to the event of LLMs, whereas Vishakh Hegde carried out AI analysis at Stanford College. Leveraging this experience, we’ve developed a proprietary pipeline and suite of instruments that ship correct, strategic responses inside seconds, all grounded in our clients’ distinctive data sources. This allows us to offer an answer that’s not solely quick but in addition extremely tailor-made to every consumer’s wants.
What makes RFP administration a crucial space for automation, and the way does Creative AI deal with this?
RFP administration is a crucial space for automation as a result of an RFP signifies a excessive stage of curiosity and shopping for intent for a corporation’s services or products. Delivering a high-quality, strategic response is essential for maximizing gross sales alternatives. This course of calls for accuracy, compliance, threat administration, and aggressive positioning, all of which might be time-consuming and susceptible to errors when accomplished manually.
Creative AI tackles this problem by automating key facets of RFP administration via superior AI expertise. The platform ensures that responses are correct, compliant with laws, and strategically aligned with buyer wants. By automating these duties, Creative AI not solely improves the standard and consistency of responses but in addition permits corporations to deal with a better quantity of RFPs, increasing their capacity to pursue extra alternatives and in the end growing win charges.
Why are RFPs typically neglected in digital transformation, and the way is Creative AI altering this dynamic?
RFPs are sometimes neglected in digital transformation initiatives as a result of they’re seen as administrative or transactional duties fairly than strategic alternatives for innovation. Many corporations focus their digital transformation efforts on customer-facing features, inside operations, or product improvement, leaving procurement and gross sales processes, like RFP administration, comparatively untouched. That is partly as a result of RFP processes are historically handbook and extremely personalized, which may make them appear much less appropriate for automation or digital overhaul.
Moreover, the complexity and cross-functional nature of RFPs typically lead corporations to imagine that automating or streamlining these processes can be too tough or disruptive. Because of this, the potential positive aspects from enhancing RFP workflows—akin to elevated effectivity, higher accuracy, sooner turnaround instances, and enhanced competitiveness—are ceaselessly missed throughout digital transformation efforts. Nevertheless, with the progress in AI and thereby options like Creative AI, automating RFP administration is just not solely possible however may present important strategic benefits.
Are you able to clarify how the unified data hub works, and the way it integrates with varied enterprise programs?
The Creative AI Data Hub features as a centralized, AI-powered useful resource that acts like an issue professional (SME) with entry to an organization’s huge, distributed data. In a typical enterprise, related content material for responding to gross sales questionnaires and RFPs exists throughout a number of programs and departments, making it tough to manually pull collectively correct and strategic responses. A easy Q&A library of boilerplate responses is commonly inadequate for creating aggressive, tailor-made proposals.
Creative AI addresses this problem by integrating with generally used enterprise programs akin to Salesforce, Hubspot, Seismic, Google Drive, SharePoint, OneDrive, and extra. Our AI can mechanically ingest and perceive the context of the incoming RFP, retrieving probably the most related data from throughout these platforms to craft high-quality responses. Moreover, our AI brokers—liable for duties akin to aggressive analysis, error checking, battle decision, and compliance and threat administration—function on this unified Data Hub, making certain consistency and accuracy by leveraging an entire, related view of the corporate’s data, fairly than counting on siloed content material.
What are the important thing options of Creative AI that differentiate it from different RFP administration instruments available on the market?
What differentiates Creative AI from different RFP administration instruments is our deal with serving to clients win RFPs, not simply reply questions. Whereas many instruments merely present a solution to seek for boilerplate responses inside a static database, requiring the shopper to continually preserve and replace it, Creative AI goes far past that. Our platform dynamically leverages enterprise-wide data and makes use of superior AI to generate strategic, high-quality responses tailor-made to every RFP, considerably growing win charges.
Our deep enterprise expertise and AI experience permit us to handle each the enterprise and technical facets of the RFP course of. We’ve constructed a system that not solely delivers correct responses but in addition successfully manages AI challenges like language mannequin hallucinations, making certain precision and relevance in each response. This stage of response high quality and strategic perception is unmatched available in the market, making Creative AI a real aggressive benefit for RFP administration.
How does the AI Content material Supervisor be sure that solely probably the most related and up-to-date data is utilized in RFP responses?
This can be a nice query and simpler stated than accomplished. Whereas it is comparatively easy to create a compelling demo utilizing well-liked AI instruments like OpenAI, Google, or AWS, our platform goes past easy options which are simply not adequate for enterprise settings. Drawing from our AI analysis backgrounds at Google and Stanford Analysis, we’ve constructed a proprietary machine studying pipeline mixed with a technique of specialised AI brokers. This enables us to make sure that solely probably the most related and up-to-date content material is utilized in RFP responses, constantly refining the accuracy of the knowledge.
When the AI encounters uncertainty, it does not make assumptions. As a substitute, it presents customers with potential choices and learns from the suggestions offered. This iterative studying ensures that future responses are much more exact when related questions come up, enhancing over time and making certain that RFP responses keep related, present, and strategic.
What sort of productiveness boosts have customers seen through the use of Creative AI’s suite of AI brokers, and what particular duties do these brokers deal with?
Customers of Creative AI’s suite of AI brokers have seen important productiveness boosts, notably of their capacity to reply to a better variety of RFPs, which straight impacts top-line income. By producing extra strategic, correct, and tailor-made responses, corporations have additionally skilled increased win charges. Prospects report that they full the RFP course of 70% sooner than earlier than, permitting them to tackle extra alternatives with out sacrificing high quality.
Our AI brokers deal with quite a lot of crucial duties, akin to conducting aggressive evaluation, brainstorming response concepts, and detecting stale or outdated content material. In addition they determine conflicting data inside responses, unearth a number of potential solutions to RFP questions, and examine for compliance with regulatory or inside pointers. These automated capabilities allow groups to deal with higher-value actions, making certain that responses are each environment friendly and strategically sound.
Thanks for the nice interview, readers who want to study extra ought to go to Creative AI.
